<p> Brands are keen to invest more into in-game advertising. But advertising in virtual worlds means they’ll have to be careful not to turn off gamers, says Anzu CEO Itamar Benedy.</p>

Brands are keen to invest more into in-game advertising. But advertising in virtual worlds means they’ll have to be careful not to turn off gamers, says Anzu CEO Itamar Benedy.

Charting “The Last Media Frontier” With In-Game Ad Platform Anzu

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Charting “The Last Media Frontier” With In-Game Ad Platform Anzu

Charting “The Last Media Frontier” With In-Game Ad Platform Anzu

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