Robyn Sue has spent the last 13 years (since 2007!) conceiving of and developing Smitten Ice Cream. In her 'prior life', she was a management consultant in the U.S. and Europe and became known for her ability to invent new ways of solving problems. In her Tugboat Institute Summit 2016 talk, Fisher breaks down what matters most in building her Evergreen business: creating joy for employees and customers, and committing unwaveringly to being the best.