In this episode, we chat with Rebecca Collins, the Director of People & Culture at Halfday Iced Tea, about the power of building a strong company culture to drive employee retention and business growth. Rebecca shares actionable insights on how a thriving culture fosters loyalty and supports success.

We also explore topics surrounding maternity leave, discussing the need for businesses to rethink policies & norms and acknowledge gender differences in the workplace. Rebecca explains why women should be celebrated for their unique work styles and how companies can better support women through maternity leave and beyond.

We also discuss the importance of working in a place that is healthy and supportive, where employees are encouraged to bring their best selves to work. Rebecca emphasizes how a supportive environment not only helps individuals thrive but also enables companies to get the most out of their people.

GET 10% YOUR AMAZON ORDER OF HALFDAY: ChatCPGHD

To connect with Rebecca click HERE

To connect with Halfday Iced Tea click HERE ⁠

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

In this episode, we sit down with David Rachlin, a seasoned marketing executive with a remarkable journey through the world of CPG.

From launching Ben & Jerry’s internationally to scaling Boursin Cheese and transforming Pete & Gerry's, David shares his insights on repositioning brands, driving growth, and creating lasting impact with optimal pricing strategies.

Tune in to hear his story of turning challenges into opportunities and elevating everyday products into iconic brands.

To connect with David click HERE

To use Trade Promo Guru click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

This week we feature Hudson and Gabe, founders of Plant People, an incredible mushroom supplement brand, aimed at enhancing wellness and vitalityThe episode highlights the founders’ journey, showcasing their resiliency and vision as they built a successful company rooted in natural healing practices. They share insights on their top three products you need to try & why, how changing their packaging created bigger wins on shelf and scaling their sustainability practices.

The founders also discuss the challenges they faced in establishing their brand in a competitive market, focusing on the importance of resiliency during tough times. They explain how they maintained a vision for the future while adapting to ever-changing market conditions.

This episode offers a mix of entrepreneurial wisdom, wellness insights, and practical advice on building a business with a focus on sustainability, resilience, and growth in a dynamic market.

USE CODE: CHATCPG15 to Buy Plant People Products

To connect with Hudson click HERE

To connect with Gabe click HERE

To connect with Plant People click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

Tune into the latest episode of Chat CPG Food + More featuring Caroline Howard, co-founder of Walker Brothers Kombucha based in Nashville, TN!

Caroline shares her inspiring journey of how she connected with the Walker Brothers and found her place within the brand. She opens up about the twists and turns of her career, the lessons learned along the way, and how she got to where she is today.

Don’t miss this insightful conversation about entrepreneurship, building a brand, and the power of community in the world of CPG!USE CODE: CHATCPG15 to Buy WALKER BROTHERS KOMBUCHA online

To connect with Caroline click HERE

To connect with Walker Brothers click HERE

To order Walker Brothers Kombucha click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

Join us this week as we sit down with Ana and Brayden, co-founders of Plentiful Harvest Demos.  We dive into the story of how they got started in the demo business, the unique balance of working together as partners, and the extra care they put into representing each brand. 

 In CPG we can now expect more from demo companies and finding the right fit makes all the difference!

If you’re looking for inspiration on building a business with passion and purpose, this episode is for you! These two know what brings them joy in a career and even if it's scary to jump, they've leaned on each other to take the leap. Tune in now and get inspired by their journey! 

To connect with Ana click HERE

To connect with Brayden click HERE

To lear more about Plenitful Harvest click HERE

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

This week we’re joined by Hollis Callaway, founder of ⁠Montane Sparkling Spring Water⁠. He shares how he quickly became profitable, leveraged his family's ties to the purest spring water in the world, and made Montane a sustainable, luxurious product.

Hollis stands out as a passionate entreprenuer who does not succumb to the granularities of going BIG, FAST in CPG. His strategy and hard work have built a fruitful business and his story allows us an inside scoop into thinking with your business hat instead of your FOMO meter.

Tune in for insights on building a successful, eco-friendly brand! #ChatCPG #MontaneWater

To connect with Hollis ⁠click HERE⁠

To connect with Montane ⁠click HERE⁠

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

Today's interview is with Force of Nature's James Lum, Regional Sales Manager of the West. James has a history of being a butcher, business owner and CPG strategy consultant. He's passionate about regenerative meat production, sustainability and eating the highest quality meat to fuel our bodies. 

In this episode, James explains the difference between labels on meat packaging, how to purchase the best quality products in the marketplace and how Force of Nature has built a loyal community, teaching consumers about meat production and its importance on our environment and health. 

Truly, this episode was so helpful to navigate purchases at your local retailers. Thank you James & Force of Nature for helping us be educated consumers! 

To connect with James click HERE

To connect with Force of Nature Meats click HERE ⁠

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

Today's episode is with Matthew Moore, VP of Sales Strategy at BrightFarms. Matt was previously a Whole Foods Global Buyer and Senior Director of Category Management at Banza.

In this episode, Matt shares his opinions on innovation strategy, communicating with buyers and growing new business in old categories.

Our favorite part is getting the inside scoop to how Matt chooses new career roles and keeps his life from getting stagnant. He has goals and goes after them no matter what people think! Matt has no socials and hasn't budged on that decision.

To connect with Matt ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠check out BrightFarms

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a boutique event and demo company that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

This episode with Allie Carr, a Freelance Creative Director & Copywriter, is one of our favorites. Allie is inspirational in her ability to envision and create the life she desires, as well as confident and talented in her work of creating brand image and messaging.

In this episode Allie expands our minds to the idea that changing consumers' behavior is quite "simple" and that creating the life you desire takes time, work and dedication, but is possible.

Allie's genius course for HOW TO GO FREELANCE is highly recommended and code - ALLIE - gives all Chat CPG listeners $10 off

To connect with Allie ⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE

To connect with How To Go Freelance ⁠click HERE

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a boutique merchandising and demo company that exists to give natural brands a big voice by utilizing best-in-class store representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

Today we sat down with Justin Brickman, the National Sales Manager Natural Channel at SunButter. Justin is truly a whiz at promotional strategy, organization, leadership and tactful distribution growth. Our goal is to grow everyday and Justin sure is a good role model to follow! 

In this episode we discuss strategies for increasing velocities in current market circumstances, how to authentically connect with retailers, how to be the most effective in your new sales role, and how to break through social-media noise to create in-store pull.

To connect with Justin click HERE ⁠⁠⁠⁠⁠

To connect with SunButter ⁠⁠⁠⁠⁠⁠⁠click HERE

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠:

Shelf Love is a boutique merchandising and demo company that exists to give natural brands a big voice by utilizing best-in-class store representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!