Today we chat with Devin Powell, the Director of Retail at Pulp & Press. Devin has true grit, persistence, emotional intelligence and charisma, so we can see why he's been so successful in CPG!

In this episode we discuss strategies for gaining distribution in the US & what that process looks like in reality, what to include in your deck to convince buyers of your imminent success, why listening and knowing your audience is so important, and how marketing, especially digital, can impact your business. 

To connect with Devin Powell ⁠⁠⁠⁠⁠click HERE⁠

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠:

Shelf Love is a boutique merchandising and demo company that exists to give natural brands a big voice by utilizing best-in-class store representation. "Love Your Brand, Love Your Shelf."

Servicing the greater Nashville and Los Angeles. Thank you for listening!

Today we sit down with UMAI Marketing founders, Karin Samelson and Alison Smith. These two have a background in fashion (!) as well as CPG marketing, and have combined forces to create a boutique marketing agency that helps brands to grow two-fold in the digital space and with brand development.

In this episode we discuss strategies for organic and paid social media growth, how brands can authentically connect with their community to make a true impact on sales numbers, how to test ad "hooks," and what it's like building a business with your friend.

To connect with UMAI Marketing ⁠⁠⁠⁠click HERE

To connect with CHAT CPG Food Edition ⁠⁠⁠⁠click HERE⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠click HERE⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠click HERE⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠:

Shelf Love is a boutique merchandising and demo company that exists to give natural brands a big voice by utilizing best-in-class store representation. "Love Your Brand, Love Your Shelf."

Servicing the greater Nashville and Los Angeles. Thank you for listening!

Today, we're accompanied by Michael Marquez, previously the Center Store Specialist at Kroger Division: King Soopers in the Rocky Mountain region, and currently the District Manager @ Associated Wholesale Grocers. 

Michael has an impressive background in sales & management, and helped to determine planogram outcomes and in-store display decisions at King Soopers. 

In this episode we discuss: how to get in-store displays, how to become a favorite vendor, and how to implement quality over quantity in order to hit your high sales targets.

To connect with Michael ⁠⁠⁠click HERE⁠⁠⁠

To connect with CHAT CPG Food Edition ⁠⁠⁠click HERE⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠click HERE⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠click HERE⁠⁠⁠

This episode is brought to you by ⁠⁠⁠Shelf Love⁠⁠⁠:

Shelf Love is a boutique merchandising and demo company that exists to give natural brands a big voice by utilizing best-in-class store representation. "Love Your Brand, Love Your Shelf."

Servicing the greater Nashville and Los Angeles. Thank you for listening!

Today, we're joined by Julianna Abdallah Choi, the owner of Prep Creative, a boutique culinary and creative studio that specializes in recipe development, food and product photography, and brand identity consulting.

Julianna is a recipe developer, holistic marketing strategist, content advisor and perfectionist at everything. Seriously, guys you have got to check out her photos @ ⁠Prep Creative⁠.

In this episode we discuss: transitioning from employee to business owner, when and how you can be confident in your pricing structure, how content marketing can transform the entire business, and how to stay authentic in business transactions.

***If you're interesting in a perfectly crafted recipe, check out Julianna's⁠ Speckled Oreo Crunch Cookies, ⁠ ⁠Pretzel Crusted Chicken Tenders⁠ or her ⁠Blueberry Cake Doughnuts⁠! 

To connect with Julianna ⁠⁠click HERE⁠⁠

To connect with CHAT CPG Food Edition ⁠⁠click HERE⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠click HERE⁠⁠

To connect with Meghan Sumser ⁠⁠click HERE⁠⁠

This episode is brought to you by ⁠⁠Shelf Love⁠⁠:

Shelf Love is a boutique merchandising and demo company that exists to give natural brands a big voice by utilizing best-in-class store representation. "Love Your Brand, Love Your Shelf."

Servicing the greater Nashville and Los Angeles. Thank you for listening!

Today, we're joined by Michelle Opel Bernard.

In this episode we discuss: what you can reasonably expect from your 3rd party merchandiser, what tools young brands can access to succeed in the marketplace, and the best application of marketing dollars to see increased retail sales.

To connect with CHAT CPG Food Edition ⁠click HERE⁠

To connect with Elizabeth (Liz) Mulherin ⁠click HERE⁠

To connect with Meghan Sumser ⁠click HERE⁠

This episode is brought to you by ⁠Shelf Love⁠:

Servicing the greater Nashville and Los Angeles.