February 17, 2023

Chat GPT & other AI tools: Creative Coffee Break 18

17 minutes

Marc talks about how creatives and brand-builders can collaborate with AI tools – and why they will never replace the human creative process!

For this podcast episode, Marc collaborated with Chat GPT. And even though it makes some things easier, AI technology will never create truly creative output, let alone replace creatives. A talk about the quality of briefings, original thought, and context – the reason why creative work resonates with us.

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Shownotes:

Chat GPT:

https://chat.openai.com/

Midjourney AI:

https://midjourney.com

Gartner Hype Cycle explained:

https://www.gartner.com/en/research/methodologies/gartner-hype-cycle

Rick Rubin on Joe Rogan:

https://open.spotify.com/episode/5oDyN0CFjEwClqjZxJQf9O

Sponsor:

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With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till April 30th! Check out https://roesternest.de/ and treat yourself to a creative coffee break!

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By Sweetspot Studio, Marc Suess