In today's episode Simone discusses the importance of showing up in one's business endeavors. What does that even mean though? It's about confidence and consistency and being present. Present for your clients and present for yourself! She reflects on her personal journey of initially being camera shy and resisting recording videos, despite knowing it was the best way to communicate to her clients, to becoming confident in front of the lens and eventually owning it! By prioritizing serving others and focusing on providing value to her audience, Simone emphasizes the power of creating new habits and rewiring the brain to embrace change and growth. Through vulnerability, discomfort, and perseverance, she has forged a new identity and built a successful business founded on empowering others to transform their lives.