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Wine is bulky and relatively expensive. And so it's ideal to sell online. But selling it this way is a little different than selling it conventionally – and we can learn a lot from other food & beverage categories. Think of price points. Think of access to products which may not be available in brick-and-mortar stores. And think of various models that are used to sell online. Consumer Foods-to-go host Cyrille Filott, along with co-host Maartje van den Berg, interview Maria Castroviejo, our resident expert on all things wine in Europe.
By Rabobank4.2
55 ratings
Wine is bulky and relatively expensive. And so it's ideal to sell online. But selling it this way is a little different than selling it conventionally – and we can learn a lot from other food & beverage categories. Think of price points. Think of access to products which may not be available in brick-and-mortar stores. And think of various models that are used to sell online. Consumer Foods-to-go host Cyrille Filott, along with co-host Maartje van den Berg, interview Maria Castroviejo, our resident expert on all things wine in Europe.

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