When launching a new SaaS business, what comes first? What features do you focus on? How do you keep an eye on your key metrics early on? How do you handle onboarding when you’re shuffling team members’ priorities? Brian and Jordan talk all about the newest updates with ZipMessage and Rally. From experimenting with free … Continue reading Chicken or Egg Development

Chicken or Egg Development

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys.  From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life.  It's all here in Brian and Jordan's weekly(ish) updates.

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Shady domain brokers.  Cooling off on product ideas.  Pricing questions.  High vs. low volume funnels.  Launch and learn.  Conflicting realities.  Deadlifts.  Summer travel.
Connect with Brian:

Brian's Product Consultancy:  Instrumental Products
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Launch and learn

GPT-4o.  Sleepless nights.  Product idea excitement.  Self-serve funnels.  Keeping calm before the storm.  Selling to small business.  Knicks in 6?
The David Park Tweet that Jordan referenced.
Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Connect with Brian:

Brian's consultancy: Instrumental Products
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

AI Products

No, we're not talking about Product Hunt (the website) today.  This one's about:Hunting for new product ideas.  Categories in AI.  Finding a partner.  Divesting in audience.  Hobbies. Attention diets.  Mothers day.
Connect with Brian:

Brian's Product Consultancy:  Instrumental Products
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Product Hunting

Choosing a name. YouTube experiments. SEO. Reaching a foreign industry. Branding exercise. The New York Knicks.
Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Connect with Brian:

Brian's consultancy: Instrumental Products
Brian's YouTube channel: @briancasel
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Startup Names

Protyping with AI.  Burnout aftermath.  Validation theories that need retiring.  Go-to-market.  MVP speed.  SaaS UI components as a service.  Kitchen Reno.  Passover.  Knicks Games.
Connect with Brian:

Brian's Product Studio:  Instrumental Products
Brian's YouTube channel:  @briancasel
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Chicken or Egg Development

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