China Paradigms

In this China Paradigm, Matthieu David interviews Julien Delerue founder and CEO of 1000Meetings, a platform building a bridge between event venues and clients. We learn about the MICE industry in China (meetings, incentives, conferences and exhibitions), and how the company aggregates clients both on the demand and supply side. Currently, 1000Meetings has 16,000 hotels in its database and 1,000 as members. Highlights of this interview include:

8:15 Building a software solution

8:30 How the company uses a bidding pricing system

11:10 How he developed a volume of clients and hotels

12:40 How the company is expanding outside of China

13:10 How does the membership work, and how does the company profit when clients use the service for free

19:10 Why the company prefers to acquire clients offline vs. online

26:40 Parameters that are taken into account when finding MICE venues

44:20 Why Julien decided to go to China, and how a backpacking trip to China turned into a 14-year stay and a business

46:30 How did Julien come up with the business model

50:00 How much funding was needed to start the company

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting

Matthieu David interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on it's APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page of the APP.

Highlights of this episode include:

- The unique business model of SideChef that is profitable while users don't have to pay a dime

- How SideChef grew a partnership with a tech giant like Amazon starting from a Linkedin message

- The difference between smart kitchen partners in the US and China

- How a failed Kickstarter named Chip ended up serving as a demo for their smart kitchen idea

- How design thinking translates into team management

More on SideChef: https://www.sidechef.com/

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting

As a thought leader, Ashley Galina Dudarenok is known among the China entrepreneurship community for her bright personality, strong social media presence and her Amazon bestseller book, 'Unlocking the World's Largest E-Market'. After starting her China adventures in Chong Qing at the age of 18, she currently runs two businesses in Hong Kong, Alarice and ChoZan, both focusing on China market strategy specifically eCommerce and social media platforms.

Matthieu David-Experton interviews Ashley in this episode of China Paradigm, covering a wide range of topics important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include:

- How Ashley started her companies in Hong Kong

- How she became a thought leader with the help of a personal coach

- Recommendations on how to write a book

- Which social media platforms she has found the most useful for becoming an influential thought leader

- Why social media is especially important in China

- Misconceptions of foreign companies entering China

- China's way of CRM and how to navigate it

- Why retailtainment is the new way of retail, and how to be playful to attract Chinese consumers

- Why Weibo is not dead

'Unlocking the Worlds Largest E-Market' on Amazon: https://www.amazon.com/Unlocking-Worlds-Largest-market-Selling-ebook/dp/B079KNTXMS

'Working with Bloggers, Influencers, and KOLs' on Amazon: https://www.amazon.com/dp/B07K5DKL9S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

More on Alarice: https://alarice.com.hk/

More on ChoZan: https://chozan.co/

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting

Matthieu David interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this model is effective in China where the fitness industry is not yet mature, and Tom's take on why China is a good place for tech entrepreneurship.

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

Matthieu David-Experton interviews Martin Papp, CEO and founder of PAPP'S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started the company in 2014 with zero capital, zero connections, and zero clients now has an annual revenue of 1 million USD.

Highlights of this episode include:

- How the company went from 0 clients to 85 in a few years

- The value of a niche market in China

- How 'too many' SKUs ended up being an advantage over competitors

- How to find and work with out of country factories

- What to look for when finding factories

- How to adapt to the pace of Chinese clients

- How much the initial investment was, and how to find investors

- The challenges of marketing kombucha in China, considering that it is originally from China but not commercially marketed.

- How Martin conducted key market research at Starbucks to find consumer preferences that shaped his business

More on PAPP'S TEA: https://www.pappstea.com/en/about

Transcript: https://daxueconsulting.com/china-paradigm-transcript-market-tea-china/

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting

In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEO and SEM in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include:

- Who needs SEO and who doesn't?

- What the different types of clients of the Gentlemen Marketing Agency, and what types of strategies they need

- Baidu vs. Google SEO

- How to drive a sizable amount of traffic cross-border

- Why Chinese consumers don't trust ads and what to do about it

- Why KOL marketing is a must in China

- What measures must be taken to detect fake KOLs

More on Gentlemen Marketing Agency: https://www.youtube.com/channel/UCCnwDWfIKhPYHcNaPcThogA

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting

In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept payments from WeChat pay and Alipay. In this episode we learn the following:

- The business model of Silkpay and the strategy behind it

- Why it is complicated for foreign brands to use QR codes, and how to use them

- What taxes apply in China for cross-border e-commerce & understanding the new tax laws in 2019

- Why the Chinese government has lowered taxes for foreign brands, and their incentives behind the new policy

- Regulations and logistics for industries like food and beverage, cosmetics, etc.

- One pricing tactic that foreign brands should implement to attract more Chinese consumers

- How has the yellow jacket protest affected Chinese tourism in France

More on Silkpay: https://www.silkpay.eu/

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting

In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL and livestreamer. Today we learn about Lauren's insights as a foreign KOL, how live streaming in China works, how to build trust between KOLs and clients, and what are the unique benefits of Xiaohongshu vs. Douyin vs. live streaming.

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

Matthieu David-Experton interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully deliver that content.

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

Matthieu David interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes a brand have a soul. Creative Capital creates, revitalizes, adapts and revives brands, not only creating a brand, but a culture.

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/