Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun franchise CHEERS Wine in Beijing. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine?
Highlights of this episode include:
2:00 Size of CHEERS
6:20 Challenges faced in China, moving stores to shopping malls
11:00 How CHEERS keeps the prices in wine so affordable in China
13:20 How Claudia first analyzed the wine market in 2008, what she learned and how she applied it
17:00 How Claudia rebounded after having a factory burn down and how it was a fresh start to get youngsters in China interested in wine
19:00 How the first store achieved positive cash flow in only three weeks
21:30 Staying cash flow positive while opening up many more stores
24:40 What contracts are involved in franchises
29:15 Why some wine players in China fail
31:40 Training employees in China
40:00 How to integrate all of China's delivery systems into one process
43:00 Misconceptions about the consumption of wine in China, and how to understand the market
More about CHEERS Wine: https://www.cheers-wines.com/cheers-explained/?lang=en
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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
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