China Paradigms

China Paradigms

By Daxue ConsultingBusiness
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China Paradigms episodes

  • 65: Analyzing Chinese society through therapist's eyes
    Zhang Ying Fei, Freelance Therapist, speaks with Matthieu David-Experton about psychology in Chinese society, what it is like to be a therapist in China and the conflicts of individuals as they relate to Chinese society and social values.
    Highlights from this episode include:
    2:00 The work Zhang has done in the Psychology sector
    3:29 Zhang’s beginnings as a therapist
    8:11 Organization of the profession
    13:34 Training environment for therapists in China
    16:23 Standards for therapists/ authoritative powers as therapists
    21:49 China-specific psychological issues, difficulties, and challenges
    27:40 What is socially valued in China?
    30:33 Conflicts that Zhang’s patients often deal with
    36:50 Conflicts with social media
    43:24 Motivations behind female body modification
    48:40 Eastern and Western views on the ideal image
    52:04 Marriage and divorce in China: freedom and conflicts
    57:30 Difficulties among male patients
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    1 hr 7 min
  • 64: Investing in China with a 5-time founder with 5 successful exits
    Geoffrey Handley, Co-founder and General Partner of Haitao Capital, speaks with Matthieu David-Experton about investing in startups, mentoring startups, and succeeding in China guided by the right principles.
    Highlights of this episode include:
    2:07 About Haitao Capital’s business lens
    16:48 How Haitao Capital invests
    19:32 Where can foreigners be successful in China
    27:11 How does Haitao Capital select startups beyond looking at micro-trends
    32:45 Putting investments into action
    37:56 Organizing time with many activities and directions
    40:44 investments at an early stage
    42:51 Failures
    47:38 Meaning of principles
    48:57 Understanding what the Chinese government wants for China
    52:44 One government policy that you can deduct investment strategies from
    55:34 Investing in Airbnb
    More about Haitao Capital: https://www.haitaocapital.com/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    58 min
  • 63: Transforming your branding agency into an AI-based software
    Clare Cheng, Co-Founder at ClareKnows, speaks with Matthieu David about AI-based software for branding in China. In this episode, Clare talks about the potential and the limit of the software and how to make sure that the machine is answering the right comment; how do branding companies differentiate each other and more.
    Highlights of this episode:
    1:09 What’s the size of the company
    3:43 The size of the team and number of clients last year
    4:08 What kind of service does the company offer
    5:02 How do branding companies differentiate each other
    6:35 How does Clare see the evolution of clients and the changes the company made
    9:03 How to allocate time and move to organize the solutions
    14:17 The potential and the limit of the software
    16:47 How does the software work
    18:26 What do clients need to provide to get outreach
    19:19 What kind of platforms can the company use
    21:56 How does the company provide the solutions
    28:19 How to make sure that the machine is answering the right comment
    29:56 What does the word “flexible pipelines” mean
    More about ClareKnows: https://www.clareknows.com
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    35 min
  • 62: Starting a brand agency in China attracting F&B and SME clients
    Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a Shanghai-based branding agency specializing in the food and beverage industry. In this interview lead by Matthieu David, we learn about branding cases in China, and the differences between running an agency in China vs. the West.
    Highlights of this episode are:
    5:15 What is the definition of 'Branding'
    8:15 How to decide what to keep vs change in a brand strategy
    9:45 Case of ALDI's China brand strategy
    16:00 The difference in Chinese and foreign brands and branding
    18:30 How Thread Design works with Chinese clients
    21:00 Why Shanghai is a great location for a branding agency
    27:15 Hiring and managing creative people in China
    Learn more about Thread Design here: https://threaddesign.com.cn/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    29 min
  • 61: From trading to solving the aging society time-bomb: A complete China experience
    Stephane Muller-Margot, Founder of China Healthcare Golden bridge speaks with Matthieu David-Experton about his entrepreneurial China experience. Muller-Margot has experience trading, working for an SOE and now works in the healthcare industry.
    Highlights from this episode include:
    1:37 Stephane’s experience chronology
    9:52 What brought Stephane to the healthcare and technology sector
    12:35 What Stephane did for Simpa
    13:46 If Stephane thinks being able to speak Chinese is key to receiving opportunities in China
    16:35 Different ways of expressing goals between the west and east
    19:27 Perceptions of the senior economy in China
    26:52 How can you succeed in providing a healthcare solution in China
    30:40 What are they challenges of financing healthcare?
    31:25 Qualifying the Chinese healthcare system
    34:58 Medical Tourism in China
    36: 53 What restricts gaining more doctors and hospitals
    41:00 View on state driven projects
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    46 min
  • 60: Learning TikTok marketing from Douyin KOLs in China
    Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about the Douyin marketing in China. In this episode, Fabian talks about what UPLAB does for influencers and how they find clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more.
    Highlights of this episode:
    4:40 The size of UPLAB
    8:38 What does the company do for the influencers
    10:53 How did the company find its clients
    19:50 What are the main functions of Douyin that brands can leverage and cases of successful companies
    25:26 Is that a way that companies can convert views on Douyin to sales on T-mall to build stronger community
    29:25 Successful examples of educational sectors on Douyin
    32:42 How to stay up-to-date to know all the stories and how it works
    34:30 What does it mean to “help Chinese influencer go out of China”
    36:53 Who is paying the company? The clients or the influencers?
    More about UPLAB: https://uplab.asia
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    41 min
  • 59: Becoming an iconic design brand in China
    Dominic Johnson-Hill, Founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, but also leaves us with helpful tips and know-hows.
    Highlights of this episode include:
    3:15 About Plastered 8
    5:40 Plastered 8 creation process for designs
    7:48 Business model
    10:10 Stand point of Plastered 8
    14:25 Dealing with trademark in China
    18:14 Censorship stories
    20:18 Knowing the parameters of censorship
    22:28 Utilizing the attraction to Chinese pop-culture
    26:24 Online sales
    31:53 Challenges of running a business
    34:23 Managing numbers of items produced
    36:59 Best selling design
    38:55 Distance towards Chinese culture vs. design
    41:48 Evolution of Beijing
    45:02 How Dominic finds inspiration for products
    47:46 Dominic’s method of working
    50:17 Speaking to MBA and EMBA
    53:45 Dominic’s book "A Foreign Entrepreneur’s China Dream".
    More about Plastered 8: https://plasteredtshirts.com/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    57 min
  • 58: Becoming a thought leader on China tech
    Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and technology in China. In this episode, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames and introduces the loyalty program of the company.
    Highlights of this episode:
    1:29 What’s the size of the company
    3:38 Why do big companies need outside agencies to help them to use WeChat Platform
    6:18 What frames and languages does the company use in China on WeChat mini programs
    8:56 Where does the company apply their solutions to
    10:38 What does the company do with UX and UI testing in the Chinese context
    18:00 What’s the difference of the company’s UX and UI frames
    19:40 The different segments the company has been working on and specific cases
    21:10 The story of the mini games
    22:57 The objective of the mini games
    24:20 What’s the partnership
    25:05 What has to be developed to adapt to a game on WeChat
    26:38 The loyalty program of the company
    29:31 The sales improvement of the loyal program
    35:45 How does the company build their white papers
    38:05 What are the best sources to stay up-to-date
    39:00 The 31TEN network
    More about 31TEN: http://www.31ten.network
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    44 min
  • 57: Optimizing business in China with maintenance consulting
    Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton about how Siveco China helps companies optimize using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0.
    Highlights of this episode include:
    1:16 About Siveco China
    4:15 How Siveco China helps companies optimize
    5:50 Services provided by Siveco China
    14:53 Siveco’s auditing process
    16:15 Assets your company should have in place
    19:38 Maintenance training and consulting
    29:21 Intuition about the future use of mobile in factories
    33:05 Start of BluebeeⓇ solution in China
    35:48 Current format of BluebeeⓇ solution
    40:00 Factory connectivity (connected factory)
    43:58 Predictive maintenance hype: misguided applications
    49:40 Industry 4.0 gap
    55: 15 Tools of Alibaba
    59:24 How Siveco China was able to get into State-owned enterprises
    1:06:42 Challenges with the Belt and Road Initiative
    1:12:59 How Siveco China maintains its status as the leading maintenance advisor in China
    More about Siveco China: http://www.sivecochina.com/en
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting
    Twitter: twitter.com/DaxueConsulting
    1 hr 25 min
  • 56: Technology in China Consumer Research
    Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International research business in China. In this episode, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China.
    Highlights of this episode:
    1:54 The size of the business
    3:26 How does technology enable research
    8:25 Why a big company would use MobileMeasure‘s technology rather than their own internal technology
    12:00 How does the company’s solution leverage the market
    18:00 The detailed explanation of company’s app
    20:43 Has the company done anything with WeChat
    25:23 The CMS system the company uses
    27:20 Specific cases of clients
    32:54 What is passive tracking and how does the company do with it
    38:21 The gender proportion difference in India and China
    40:00 Comparison of panels in India and China
    45:00 Developing solutions in China is more efficient than in India
    51:28 Trend of Chinese company entering Indian market
    More about MobileMeasure Consultancy: http://www.mobile-measure.com
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: www.linkedin.com/company/daxue-co…iewAsMember=true
    Twitter: twitter.com/DaxueConsulting
    55 min

About China Paradigms

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China Paradigm is a China Business Podcast, the largest audio library on entrepreneurship in China, where we talk to business people who have successfully built businesses in China and ask them about the challenges they encountered along the way.