China Paradigms

China Paradigms

By Daxue ConsultingBusiness
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China Paradigms episodes

  • 55: Developing creative branding strategies in China
    Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies for companies in China. In this episode, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China and more.
    Highlights of this episode:
    1:03 The size of the company
    4:33 What does it mean to work on brand strategy
    6:27 Specific case of how to build a brand strategy
    12:06 How does Steven prioritize so many branding options
    17:24 The differences in marketing in B2B and B2C in China
    23:57 What does Steven see as the most frequent missing parts among clients
    32:14 Specific case of leveraging WeChat for B2B marketing
    39:43 What sectors in B2B segments that should consider China
    More about Brandigo Global: http://brandigo.com
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: daxueconsulting.com/
    Facebook: www.facebook.com/daxueconsulting/
    Linkedin: www.linkedin.com/company/daxue-co…iewAsMember=true
    Twitter: twitter.com/DaxueConsulting
    44 min
  • 54: Marketing French Wine and Cuisine in China
    Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant and running wine business in China. In this episode, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business.
    Highlights of this episode:
    1:51 The size of the business
    3:50 Charles Carrard’s personal career experience
    8:23 The motivation of Charles Carrard to evolve so many businesses
    9:53 What’s the main challenge of running restaurants
    11:32 The challenges in the cost structure of running a restaurant
    13:36 Is it difficult to follow the regulations as running a restaurant
    16:19 How much did it cost to open a restaurant
    18:00 How to attract people to the restaurant using the Internet and media
    21:44 How to catch people’s eye when promoting a restaurant
    23:42 Charles Carrard’s perspective of the current online and offline wine retail industry
    30:48 What business format works the best for Charles Carrard in China
    34:35 Charles Carrard explains why nobody can make money on selling wine online
    39:38 Which part of the wine value chain in China can make the most money
    43:11 Which platform would Charles Carrard suggest for wine sellers to use to contact the customer directly
    44:45 How to get traffic on “word of mouth” WeChat platform
    47:45 How to build a brand in China
    51:08 Innovative formats in the Wine industry in China
    53:35 The history of the brand
    56:52 What does Charles Carrard think about Chinese wine
    More about chez Boisset la Famille des Grands Vins: http://www.boisset.fr/fr/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    58 min
  • 53: How to start a translation and digital communications business in China
    Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode, Stephane talks about the business model, Products and service and client acquisition of the company. He also talks about how does technology affects the translation industry.
    Highlights of this episode:
    2:12 The size of the company
    4:15 How to deal with predictability in translation business
    6:22 The client acquisition of the company
    9:35 The business model of the company
    13:36 How to manage so many people in the organization
    20:23 How does the company seize the competition
    23:48 Products and services the company provides
    31:04 The translation mode of the company
    31:55 How the company make money with the DIANPING APP translation
    33:23 The story behind the company
    34:40 As the founder of the company, how does he work with his wife
    36:10 What advice will Stephane give to people considering doing business as couples
    38:14 The current situation of the company
    42:35 How much margin will the company give to a franchisee
    46:00 How many active clients the company are Chinese
    48:00 The trend of Chinese companies targeting western clients directly with their own marketing
    48:53 Stephane’s opinion towards technology and the translation
    More about HI-COM: www.hicom-asia.com
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    54 min
  • 52: Choosing the right commercial property and real estate in china
    Olivier Tollet, Enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate industry in China. In this episode, Olivier Tollet talks about service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and the west. We also learn about trending retail forms like “new retail” and “pop-up shops”.
    Highlights of this episode:
    1:24 The size of the business and what’s the difference between Cushman in China and in the west
    5:31 Can a foreign player easily buy buildings in China
    9:32 How does the company choose the locations in China
    14:38 How much it would cost for the technology for evaluation of a location
    18:23 The cycle of retail in China offline
    24:25 The insights of breakdowns of economies of shops
    27:57 Price to expect to get a location in China
    32:45 What is the the second cost for shops
    36:47 Technology links to the client end and the trends in Technology in real estate, retail and offices
    44:37 Is displaying in the shop, buy online and deliver online the future of retail?
    48:30 What is currently really working for the “New Retail”
    54:40 Technology is really changing the game in every segment
    1:00:45 Trends in sharing economy like co-living, co-working and pop-up shops
    1:03:49 Is pop-up business real business now
    1:05:47 Will Cushman & Wakefield work on pop-up shops
    1:10:50 An interesting story about promotion
    More about Cushman & Wakefield: http://www.cushmanwakefield.com/en
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    1 hr 17 min
  • 51: Public Relations in China's B2B Tech Industry
    Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about the Chinese market in Tech PR, especially in B2B tech. In this episode, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology.
    Highlights of this episode:
    2:37 The story of the Influence Matters
    6:32 The size of the Influence Matters
    7:25 Is it difficult to grow the size of the team since most of the PR work is on the project based
    8:15 How to approach a company’s topic and what questions to ask to work with Influence Matters
    9:42 A detailed corporate case example of HK-Chinese company
    14:48 Why Influence Matters focuses on B2B
    18:43 Events where the company has to be in the B2B tech industry
    20:50 Which vertical can have the momentum in China
    22:58 What does the company do with the French tech in China and how French tech leverage Chinese market
    28:15 Chinese company going global
    More about Influence Matters: http://influencematters.asia/about/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    35 min
  • 50: How to start a co-living apartment renting business in China
    Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry in China. In this episode, Shiny talks about the business model of the Shinijia business, the challenges it faces and also the future of the business
    Highlights of this episode:
    1:45 What’s the size of the business
    7:15 The business model of Shinijia
    8:57 How much does the company charge for commissions from renters
    10:50 What service does the company provide and its value proposition
    13:35 How does the company get its clients
    25:12 The breakdown of the function of the team
    26:36 Challenges the company faces
    30:50 What specific challenges does the company face in terms of regulations
    37:58 How to learn from the failure at the beginning phase of the business
    39:56 The functions of the first person the CEO hired
    40:39 How does the CEO assess good management
    43:43 How to build, define vision and culture
    49:26 What kind of contract does the company sign with their clients
    50:35 The life motto and the personal life experience of the CEO
    58:31 The next step for Shinijia and the CEO herself
    More about Shinijia: http://www.shinijia.com
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    1 hr 1 min
  • 49: The keys to a successful digital strategy in China
    Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights in digital strategies in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China Town.
    Highlights of this episode include:
    5:45 What is a market maturity model
    7:45 Size of Qumin
    9:20 Difficulties of running an office in Shanghai and one in London
    14:40 What exactly Qumin does for its clients
    20:00 What Qumin uses for CRM / social CRM in China
    22:50 Working with China Town as a client
    29:00 China's growing soft power
    38:35 Types of clients that Qumin works with
    45:00 How Qumin helped craft Tik Tok's digital strategy abroad
    50:30 Nixon's analysis of Made in China 2025
    More on Qumin： https://qumin.co.uk/about-us/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    57 min
  • 48: Building relationships with the Chinese government
    Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building a connection with the government within your district and city, and how to become an honorary citizen with many awards.
    Highlights of this episode include:
    1:56 Lucas experience in China prior to niHub
    3:52 niHao App
    6:55 niHub Innovation Center
    12:13 Criteria of joining niHub
    14:02 After joining niHub: setup and cost control
    14:56 Main business model of niHub
    16:24 Importance of being close to the government and how to do so
    19:56 Building connections with governments
    25:12 industries of niHub’s clients
    29:00 Cases of niHub’s partners that succeeded because of the Hangzhou ecosystem
    32:00 Partnership with WeWork and similar companies
    33:50 How niHub is discovered by clients
    36:11 Business model
    39:18 Acquiring shares of companies
    40:35 process of raising money in China compared to in Europe
    43:17 Experience of raising money
    45:42 Thoughts on incentives to Chinese investors
    47:32 How Lucas became an honorary citizen and obtained other awards.
    More about niHub Innovation Center: http://www.nihub.co/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    54 min
  • 47: How To Distribute Your Products All Over China
    Igor Tamirov, the Strategy Development Manager of SPLAT Asia, shares his insights in how he organized the distribution of the Russian dental care products throughout China. In this podcast interview lead by Matthieu David, we learned how Tamirov's team localized in China, how they balance online and offline sales in China, and how to work with distributors.
    Highlights of this episode include:
    2:45 Size of SPLAT globally and in China
    7:15 How to localize the Chinese SPLAT office
    10:00 The story of SPLAT in China
    14:45 Why Hangzhou is a strategic option to set up an office
    16:20 What was the transition between online to offline two years ago
    24:00 Why do some regions have more online sales than others
    30:15 Offline sales and distribution tips from hypermarkets to small chains. How SPLAT's products ended up in 13000 retail stores
    32:20 Similarities in China's offline model to the West
    36:15 Why not go into negotiations in China
    38:15 The framework for successful distribution
    44:00 Advice for online sales
    49:15 Video and KOL marketing in a crowded space
    1:02:00 When to start promoting for 11.11
    Learn more about SPLAT Oral Care: https://www.splatoralcare.uk/
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    1 hr 6 min
  • 46: Understanding the CRM ecosystem in China
    Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM solutions in China. In this episode, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies uses the CRM solution to do business.
    Highlights of this episode include:
    4:31 At the core of Edenred’s products
    5:29 Defining the steps of CRM businessing in China
    14:34 2019 trend for CRM
    16:15 How Edenred China onboards clients
    20:02 How Edenred China works with big companies like T-Mall, Tencent, and Alibaba while still keeping independence
    21:42 What is omnichannel?
    25:00 How Edenred China deals with WeChat
    29:01 Smart InChain
    33:44 Are we at the stage where a chatbot can be smart?
    37:24 CRM and B2B businesses
    41:07 Different touch points Edenred China integrates in their CRM
    43:57 Feedback on the open rate of email and sns in China and compared to the West
    47:40 Simplicity of CRM Solution
    For more on Edenred: https://www.edenred.com/en/discover-group/our-international-presence
    ======================================================
    Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
    More about Daxue Consulting: https://daxueconsulting.com/
    Facebook: https://www.facebook.com/daxueconsulting/
    Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
    Twitter: https://twitter.com/DaxueConsulting
    53 min

About China Paradigms

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China Paradigm is a China Business Podcast, the largest audio library on entrepreneurship in China, where we talk to business people who have successfully built businesses in China and ask them about the challenges they encountered along the way.