China Paradigms

By Daxue Consulting

China Paradigm is a China Business Podcast, the largest audio library on entrepreneurship in China, where we talk to business people who have successfully built businesses in China and ask them about ... more

· Business

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FAQs about China Paradigms:

How many episodes does China Paradigms have?

The podcast currently has 123 episodes available.

China Paradigms episodes:

July 02, 2019 55: Developing creative branding strategies in China
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies for companies in China. In this episode, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China and more.
Highlights of this episode:
1:03 The size of the company
4:33 What does it mean to work on brand strategy
6:27 Specific case of how to build a brand strategy
12:06 How does Steven prioritize so many branding options
17:24 The differences in marketing in B2B and B2C in China
23:57 What does Steven see as the most frequent missing parts among clients
32:14 Specific case of leveraging WeChat for B2B marketing
39:43 What sectors in B2B segments that should consider China
More about Brandigo Global: http://brandigo.com
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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: daxueconsulting.com/
Facebook: www.facebook.com/daxueconsulting/
Linkedin: www.linkedin.com/company/daxue-co…iewAsMember=true
Twitter: twitter.com/DaxueConsulting
...more
44min
June 26, 2019 54: Marketing French Wine and Cuisine in China
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant and running wine business in China. In this episode, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business.
Highlights of this episode:
1:51 The size of the business
3:50 Charles Carrard’s personal career experience
8:23 The motivation of Charles Carrard to evolve so many businesses
9:53 What’s the main challenge of running restaurants
11:32 The challenges in the cost structure of running a restaurant
13:36 Is it difficult to follow the regulations as running a restaurant
16:19 How much did it cost to open a restaurant
18:00 How to attract people to the restaurant using the Internet and media
21:44 How to catch people’s eye when promoting a restaurant
23:42 Charles Carrard’s perspective of the current online and offline wine retail industry
30:48 What business format works the best for Charles Carrard in China
34:35 Charles Carrard explains why nobody can make money on selling wine online
39:38 Which part of the wine value chain in China can make the most money
43:11 Which platform would Charles Carrard suggest for wine sellers to use to contact the customer directly
44:45 How to get traffic on “word of mouth” WeChat platform
47:45 How to build a brand in China
51:08 Innovative formats in the Wine industry in China
53:35 The history of the brand
56:52 What does Charles Carrard think about Chinese wine
More about chez Boisset la Famille des Grands Vins: http://www.boisset.fr/fr/
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
58min
June 25, 2019 53: How to start a translation and digital communications business in China
Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode, Stephane talks about the business model, Products and service and client acquisition of the company. He also talks about how does technology affects the translation industry.
Highlights of this episode:
2:12 The size of the company
4:15 How to deal with predictability in translation business
6:22 The client acquisition of the company
9:35 The business model of the company
13:36 How to manage so many people in the organization
20:23 How does the company seize the competition
23:48 Products and services the company provides
31:04 The translation mode of the company
31:55 How the company make money with the DIANPING APP translation
33:23 The story behind the company
34:40 As the founder of the company, how does he work with his wife
36:10 What advice will Stephane give to people considering doing business as couples
38:14 The current situation of the company
42:35 How much margin will the company give to a franchisee
46:00 How many active clients the company are Chinese
48:00 The trend of Chinese companies targeting western clients directly with their own marketing
48:53 Stephane’s opinion towards technology and the translation
More about HI-COM: www.hicom-asia.com
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
54min
June 24, 2019 52: Choosing the right commercial property and real estate in china
Olivier Tollet, Enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate industry in China. In this episode, Olivier Tollet talks about service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and the west. We also learn about trending retail forms like “new retail” and “pop-up shops”.
Highlights of this episode:
1:24 The size of the business and what’s the difference between Cushman in China and in the west
5:31 Can a foreign player easily buy buildings in China
9:32 How does the company choose the locations in China
14:38 How much it would cost for the technology for evaluation of a location
18:23 The cycle of retail in China offline
24:25 The insights of breakdowns of economies of shops
27:57 Price to expect to get a location in China
32:45 What is the the second cost for shops
36:47 Technology links to the client end and the trends in Technology in real estate, retail and offices
44:37 Is displaying in the shop, buy online and deliver online the future of retail?
48:30 What is currently really working for the “New Retail”
54:40 Technology is really changing the game in every segment
1:00:45 Trends in sharing economy like co-living, co-working and pop-up shops
1:03:49 Is pop-up business real business now
1:05:47 Will Cushman & Wakefield work on pop-up shops
1:10:50 An interesting story about promotion
More about Cushman & Wakefield: http://www.cushmanwakefield.com/en
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
1h 17min
June 22, 2019 51: Public Relations in China's B2B Tech Industry
Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about the Chinese market in Tech PR, especially in B2B tech. In this episode, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology.
Highlights of this episode:
2:37 The story of the Influence Matters
6:32 The size of the Influence Matters
7:25 Is it difficult to grow the size of the team since most of the PR work is on the project based
8:15 How to approach a company’s topic and what questions to ask to work with Influence Matters
9:42 A detailed corporate case example of HK-Chinese company
14:48 Why Influence Matters focuses on B2B
18:43 Events where the company has to be in the B2B tech industry
20:50 Which vertical can have the momentum in China
22:58 What does the company do with the French tech in China and how French tech leverage Chinese market
28:15 Chinese company going global
More about Influence Matters: http://influencematters.asia/about/
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
35min
June 21, 2019 50: How to start a co-living apartment renting business in China
Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry in China. In this episode, Shiny talks about the business model of the Shinijia business, the challenges it faces and also the future of the business
Highlights of this episode:
1:45 What’s the size of the business
7:15 The business model of Shinijia
8:57 How much does the company charge for commissions from renters
10:50 What service does the company provide and its value proposition
13:35 How does the company get its clients
25:12 The breakdown of the function of the team
26:36 Challenges the company faces
30:50 What specific challenges does the company face in terms of regulations
37:58 How to learn from the failure at the beginning phase of the business
39:56 The functions of the first person the CEO hired
40:39 How does the CEO assess good management
43:43 How to build, define vision and culture
49:26 What kind of contract does the company sign with their clients
50:35 The life motto and the personal life experience of the CEO
58:31 The next step for Shinijia and the CEO herself
More about Shinijia: http://www.shinijia.com
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
1h 1min
June 20, 2019 49: The keys to a successful digital strategy in China
Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights in digital strategies in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China Town.
Highlights of this episode include:
5:45 What is a market maturity model
7:45 Size of Qumin
9:20 Difficulties of running an office in Shanghai and one in London
14:40 What exactly Qumin does for its clients
20:00 What Qumin uses for CRM / social CRM in China
22:50 Working with China Town as a client
29:00 China's growing soft power
38:35 Types of clients that Qumin works with
45:00 How Qumin helped craft Tik Tok's digital strategy abroad
50:30 Nixon's analysis of Made in China 2025
More on Qumin： https://qumin.co.uk/about-us/
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
57min
June 17, 2019 48: Building relationships with the Chinese government
Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building a connection with the government within your district and city, and how to become an honorary citizen with many awards.
Highlights of this episode include:
1:56 Lucas experience in China prior to niHub
3:52 niHao App
6:55 niHub Innovation Center
12:13 Criteria of joining niHub
14:02 After joining niHub: setup and cost control
14:56 Main business model of niHub
16:24 Importance of being close to the government and how to do so
19:56 Building connections with governments
25:12 industries of niHub’s clients
29:00 Cases of niHub’s partners that succeeded because of the Hangzhou ecosystem
32:00 Partnership with WeWork and similar companies
33:50 How niHub is discovered by clients
36:11 Business model
39:18 Acquiring shares of companies
40:35 process of raising money in China compared to in Europe
43:17 Experience of raising money
45:42 Thoughts on incentives to Chinese investors
47:32 How Lucas became an honorary citizen and obtained other awards.
More about niHub Innovation Center: http://www.nihub.co/
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
54min
June 12, 2019 47: How To Distribute Your Products All Over China
Igor Tamirov, the Strategy Development Manager of SPLAT Asia, shares his insights in how he organized the distribution of the Russian dental care products throughout China. In this podcast interview lead by Matthieu David, we learned how Tamirov's team localized in China, how they balance online and offline sales in China, and how to work with distributors.
Highlights of this episode include:
2:45 Size of SPLAT globally and in China
7:15 How to localize the Chinese SPLAT office
10:00 The story of SPLAT in China
14:45 Why Hangzhou is a strategic option to set up an office
16:20 What was the transition between online to offline two years ago
24:00 Why do some regions have more online sales than others
30:15 Offline sales and distribution tips from hypermarkets to small chains. How SPLAT's products ended up in 13000 retail stores
32:20 Similarities in China's offline model to the West
36:15 Why not go into negotiations in China
38:15 The framework for successful distribution
44:00 Advice for online sales
49:15 Video and KOL marketing in a crowded space
1:02:00 When to start promoting for 11.11
Learn more about SPLAT Oral Care: https://www.splatoralcare.uk/
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
1h 6min
June 12, 2019 46: Understanding the CRM ecosystem in China
Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM solutions in China. In this episode, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies uses the CRM solution to do business.
Highlights of this episode include:
4:31 At the core of Edenred’s products
5:29 Defining the steps of CRM businessing in China
14:34 2019 trend for CRM
16:15 How Edenred China onboards clients
20:02 How Edenred China works with big companies like T-Mall, Tencent, and Alibaba while still keeping independence
21:42 What is omnichannel?
25:00 How Edenred China deals with WeChat
29:01 Smart InChain
33:44 Are we at the stage where a chatbot can be smart?
37:24 CRM and B2B businesses
41:07 Different touch points Edenred China integrates in their CRM
43:57 Feedback on the open rate of email and sns in China and compared to the West
47:40 Simplicity of CRM Solution
For more on Edenred: https://www.edenred.com/en/discover-group/our-international-presence
======================================================
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
More about Daxue Consulting: https://daxueconsulting.com/
Facebook: https://www.facebook.com/daxueconsulting/
Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true
Twitter: https://twitter.com/DaxueConsulting
...more
53min

FAQs about China Paradigms:

How many episodes does China Paradigms have?

The podcast currently has 123 episodes available.