China Paradigms

Matthieu David interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China's marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can better understand KOLs and KOL marketing to provide vaulable content to Chinese consumers. To put it simply, Elijah Whaley and his company PARKLU are the KOLs of KOL marketing in China!

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China's e-commerce scene. This episode zeros in on XiaoHongShu, a growing e-commerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers.

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

Matthieu David interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, and some insight in CV differences between China and the west.

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

In this episode of China Paradigms, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful loyalty programs in China.

Transcript here: https://daxueconsulting.com/china-paradigm-transcript-loyalty-programs-brands-in-china/

In this episode of China paradigms, daxue consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this podcast, we learn about Matthew's experience with China Accelerator and how customized training content paired with microlearning and competition can effectively create team building.

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies in penetrating China’s markets.

Torck explains how he took over a not profitable 80-store company and made it profitable and how he helped the brand Cache Cache increase their number of stores from 200 to 1000. We also learn what it means for an organization when the China branch becomes larger than the global brand and how stores and e-commerce are interconnected in fast fashion. Torck expands on his experience introducing brands to low-tier cities and partnering with local distributors and franchises. We learn what advantages are in store for brands who go directly to second-tier cities, thereby disproving the idea that going through Shanghai is necessary for foreign brands success. Finally, we learn the key success and failure factors of introducing brands to China.

In this episode of China paradigms, Matthieu David interviews Sebastien Gaudin, the CEO, and co-founder of The CareVoice. The CareVoice is a health insurance tech company which uses a SAAS (software as a service) business model to make hospitals and clinics more customer-centric.

Learn how Gaudin aligns the interests across many communities like health, tech, and entrepreneurs, how he is leveraging AI technology, and he explains the differences between health tech in the west and in China.

In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China.

Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and South Korea on new venture concept development, brand growth and experience design.

In the video, Bonnefoy explains the following:

What are the five criterion that can earn restaurants a Michelin star.

Are there really only eight types of Chinese cuisines, or is it more complicated than that?

How has Chinese people’s flavour preferences evolved from the 90’s until now?

What are the success and failure factors in running a food business in China?

In China, does good ingredients necessarily have to be imported, and what are the fest practices to select ingredients?

When helping entrepreneurs develop their food businesses, what three elements you work on?

In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s rapidly changing economy, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners.

Mobile Now Group has the practical goal of helping companies build the best apps and responsive websites out there. They provide guidance, assistance and direction to you at each stage of your mobilisation strategy, including game consultancy, UI design and UX design.

Matthieu David interviews Peng Li, the business director and partner of Merger-Link. Peng Li sold a dozen restaurants for 45 million USD in China and valuing each restaurant at 2-3 million USD. Peng Li, co-founder of Merger -Link has the SaaS solution for you to source the right deals in China with synergies for your business.

Transcript: https://daxueconsulting.com/china-paradigm-transcript-investing-chinese-companies/