In this episode of China paradigm, Matthieu David interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency.

IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and has 70 full-time employees in three offices in Asia.

Rigart explains why entrepreneurs in China have to be especially resilient and tells his story of going from the first $500, a 20-day long project to 3 million USD. We learn how to hire the right tech people, how to manage the constantly changing tech scene in China, what are the challenges of opening in new locations like Ho Chi Minh City and Singapore. He gives suggestions like how to localize in China, with tips on programming and user experience.

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on http://daxueconsulting.com/blog/

Matthieu David interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform. She is also the author of one of the most respected blogs of the digital industry in China: https://walkthechat.com/author/tjenny...

Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat's other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to launch a tech product that catered to the demand of SMEs looking to start an e-commerce store in China.

In this interview, we learn what the formula is to successfully share content on WeChat, how to target and identify KOLs, and how to utilize up and coming apps like Douyin and Xiaohongshu. Her insight is accompanied by double 11 success stories and examples of how Haidilao (a hot pot chain) and Coco (a tea chain) use Douyin to interact with young Chinese consumers.

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This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

Matthieu David interviews Carol Liu, who managed up to 5 coffee shops she co-created with her husband. Liu's Coffee chain 'Big Sur' is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from Italy. Liu explains why she closed 2 shops and focused and deep-dived on 3. Liu goes in-depth on her experience as an entrepreneur in China: how much was the initial investment, how much in commissions do third-party delivery services like meituan, dada or eleme take, and how it is dependent on the weather, and how not having the right business license slowed her shop growth down? Liu also assesses the success of Luckin Coffee and other players in the game.

======================================================

This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects.

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/