One Knight in Product

Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)

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An interview with Carlos Lastres. Carlos is the Creative & Marketing Director at Kaiyan Medical, a Chinese company creating light therapy products. Carlos is obviously an advocate for light therapy but also an engineer turned designer who is loving life in China.

We talk about a lot, including:

  • Light therapy - what the heck is it? Does it really work?
  • How he became a convert to light therapy by chance when working on a design brief for Kaiyan Medical and why he decided to stay
  • Some of the differences and similarities between creating digital products & hardware products
  • How 3D printing makes all the difference when trying to get an MVP out of a hardware product
  • How his frustration with badly designed software applications as a developer led him to pursue a career in product design
  • How he went from an MBA and software development background to developing the design hard skills he needed
  • How Chinese startups build products and how is it so different from how Western countries do it
  • Whether Chinese users appreciate the constant flow of limited MVPs or whether it limits the ability to truly learn
  • How he got involved with TEDx, how it went, and why you shouldn't follow your dreams

    • And much more!

    Contact Carlos

    You can reach out to Carlos on LinkedIn or LastresCarlos.com.

    You can check out Kaiyan Medical on KaiyanMedical.com.

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