My very special guest this week is so committed to elevating the salon industry that he wrote a best-selling book about it called "Beautiful Business". He won NAHA's Lifetime Achievement Award and Editorial Stylist of the Year, and was inducted into the London Hairdresser Hall of Fame. He has a very successful salon in Manhattan and I am proud to call him a good friend. Please welcome Sam Brocato.
• Sam became hooked on the beauty industry at 16, when his mom took him to her part-time job at a local beauty school
• early in his career he showed his boss an ad in Modern Salon for training in London, and he gave him the money to sign up. Everyone was there at Sassoon's - Vidal, Trevor Sorbie, Christopher Booker, Roger Thompson
• Paul Mitchell and Horst Rechelbacher both encouraged Sam, even if it was in very different ways
• The title of Sam's book, Beautiful Business, refers to using both sides of the brain - creative and logical. Sam has always tried to use both to propel his very successful career.
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