A lumber company that's been in business since 1851 has seen it all, from economic shifts to pandemics, and its survival depends on more than just selling wood. It's about relationships, education, and adapting to change.

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Black, President and GM of Century Mill Lumber, to explore the remarkable history of a company that predates Canada itself. Chris shares his personal journey from selling high-end wood doors to running a lumber business with deep roots and a forward-looking vision, emphasizing how customer relationships, continuous education, and innovation have kept Century Mill thriving for over 170 years.

You'll hear about the challenges and opportunities presented by COVID-19 and how the pandemic reshaped the lumber industry, the complexities of navigating the lumber supply chain from sourcing to delivery, and the evolving trends in both hardwood and softwood markets. Chris discusses the importance of investing in quality products and employee training, the role of design aesthetics in customer preferences, and how innovative materials are meeting modern application needs.

This conversation dives into the significance of personal branding in an industry that's fundamentally about people, effective marketing strategies for connecting with customers in the lumber business, and why criticism and feedback are essential for growth and improvement. Chris also shares insights on building a strong team that will carry the company's legacy forward and ensure its success for generations to come.

Whether you're in the lumber business, interested in customer service excellence and relationship building, or looking for lessons on navigating industry challenges while maintaining quality and values, this episode offers wisdom from a leader who understands that lumber is ultimately a people business.

Tune in to discover how a company with roots in 1851 continues to innovate and lead in today's market, and don't forget to follow the Woodpreneur Podcast for more stories from industry leaders who are shaping the future of wood.

Chapters:

00:00 The Legacy of Century Mill Lumber

05:45 Customer Service and COVID-19 Challenges

14:44 The Future and Investment in Quality

22:56 Market Trends and Innovation

31:19 Relationships and Personal Branding

39:12 The People Behind the Business

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

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You can connect with Chris at:

https://www.centurymill.com/

https://www.instagram.com/centurymilllumber/

https://www.facebook.com/centurymill