Chris Courtneidge Head Fitter & Product Trainer for Callaway joins Jonny at Golf Ireland's HQ to explain Callaway's next generation of products, from the AI Smoke Driver and woods, the AI-One putters range as well as the new Chrome Tour golf balls.

We get into the weeds of golf gear and technology here and it was fascinating to learn so much about the R&D of golf equipment.

If there's more you'd like to hear/learn about Callaway's production process and Research & Development get in touch and we'll get Chris or some of the team from Callaway back on the podcast.

Thanks so much for listening.