“Deliver something nobody else is delivering,” advises Milk Street’s Christopher Kimball. The media veteran, who created Cooks Country and America’s Test Kitchen, joins the show to discuss why media needs to go back to basics to build lasting brands or be left behind as digital flotsam in an algorithmic feed.

• Troy Young's People vs Algorithms newsletter
• Brian Morrissey's The Rebooting newsletter
• Alex Schleifer's Universal Entities
• Follow Alex, Brian and Troy on Twitter

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com