Chris Riley is a planner who had senior roles at two of the most culturally significant brands of the past 50 years; Wieden and Kennedy and Apple. 

In the podcast, Chris talks about his experiences inside of these two fascinating companies and his thoughts on why at his company Studio Riley, he believes ethics are the most potent and vital thing corporations need to consider right now. 

Also, he shares ideas on how the other key piece in the puzzle is understanding the new majority- consumers in what we mistakenly call the developing world and understanding them taking a planning approach, which is about learning from, not talking to.