It’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major retailer John Lewis and the significance of participating in this cultural moment for the country.

The group discusses messaging trends amongst this year’s ads, the favorites, and the delicate balance of driving a powerful emotional connection while still meeting business goals.

(27:08) - Stay tuned after the episode for a bonus chat with John Bizzell, awards lead at WARC, who tells us everything marketers need to know about the upcoming awards.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa 
• North America 

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

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