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The King was an animatronic lounge singer who performed in Chuck E. Cheese locations in the 1980's and early 90's, but then he disappeared. The King was a victim of a conflict known as the pizza wars, when Chuck E. Cheese faced off against its rival, Showbiz Pizza for pizza arcade supremacy. The foot soldiers in the pizza war were the animatronic bands that staffed each location—including The King. This episode is a chronicle of the pizza war, with the founder of Chuck E. Cheese, Nolan Bushnell, it's rival, Showbiz Pizza's Aaron Fechter, the people who designed the characters and animatronics, and the people who continue loving these characters, like Jared Sanchez, who continue to create work with these once discarded creatures.

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