Chui Chui Tan guides us through some of the fundamentals of cross-cultural UX research and shares some challenging stories from the field.

Highlights include: 

- Where do you start when trying to understand another culture for your product?

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Who is Chui Chui Tan?

Chui Chui is the Founder and Director of Beyo Global, where she focuses on bringing organisations closer to their global customers. Her clients include companies such as Marriott, Spotify, Netflix, BBC and Google.

Before starting Beyo Gobal in 2017, Chui Chui was Experience Strategy Director for CXPartners, a UK-based experience design consultancy, where she led engagements for clients such as Asana and eBay.

Chui Chui is also the author of “A Pocket Guide to International User Research”, and has spoken at conferences and events across the world, including UX Live, eCommerce South West and at Google HQ.

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Find Chui Chui here:

LinkedIn: https://www.linkedin.com/in/chuichuitan/

Chui Chui’s book:

A Pocket Guide to International User Research - https://amzn.to/35CLZAt

Beyo Global:

Website: https://beyo.global/

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LinkedIn: https://www.linkedin.com/company/the-space-in-between/

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Host: Brendan Jarvis