CHURN FM

CHURN FM

Download on the App Store

CHURN FM episodes

  • E216 | Leveraging the Jobs to be Done Framework for Customer Success with HubSpot's Daphne Costa Lopes

    Today on the show we have Daphne Lopez, the Head of Customer Success at HubSpot.

    In this episode, Daphne shares her experience in leveraging the Jobs to be Done framework in customer success. She explains how aligning customer success with product and marketing, and focusing on the value realization of customers' goals, can lead to better customer outcomes and retention.

    We also discuss the importance of understanding anti-personas, refining ideal customer profiles, and how customer success teams can use the Jobs to be Done framework to drive renewals and meet evolving customer needs.

    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

    Mentioned Resources:

    • HubSpot
    • daphnelopes.com


    35 min
  • E215 | Redefining Customer Success Without Direct Engagement with Vitally's CEO, Jamie Davidson

    Today on the show, we have Jamie Davidson, CEO and co-founder of Vitally.

    In this episode, Jamie shares his expertise in Customer Success and the impact of his technical background on his role.

    We then discussed the evolving landscape of customer engagement and the need for customer success teams to redefine their strategies in the absence of direct communication with customers. Jamie emphasizes the importance of internal workflows, customer education, and onboarding in driving customer success.

    We wrapped up with Jamie providing insights into the current market challenges, such as budget cuts and negotiations. Jamie highlights the need for customer success teams to innovate and prove their value through data-driven approaches.

    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

    Mentioned Resources:

    • Vitally.io
    • Pathgather
    • Google
    • Loom
    • Notion
    • Zendesk
    • Synthesia


    40 min
  • E214 | Measurable Advocacy Strategies: Elevating Customer Success Manager Performance with Jonathan Riftin of Optimove

    Today on the show we have Jonathan Riftin, the Director of Customer Success at Optimove.

    In this episode, Jonathan shares his experience in implementing strategies to drive customer success manager (CSM) behavior towards advocacy and upsells.

    He discusses the importance of setting compensation goals, streamlining processes, leveraging data, and empowering CSMs.

    Tune in to discover how to elevate CSM performance and drive customer advocacy in your organization.

    Mentioned Resources:

    • Optimove
    • OK Computer by Radiohead
    • G2crowd


    29 min
  • E213 | Unlocking the Secrets of Acquiring Your Ideal Customers with Appcue's Meg Gowell

    Today on the show we have Meg Gowell, the Director of Growth Marketing at Appcues.

    In this episode, Meg shares her experience in understanding and acquiring the ideal customer profile.

    She discusses the importance of knowing what "good" looks like in your customer base and using conversion data to optimize ad campaigns.

    Meg also talks about the process of defining the ideal customer profile and leveraging organic content to drive paid strategy. Furthermore, she explains how Appcues uses lead scoring and conversion tracking to work together with their sales team for effective pipeline management.

    Tune in to learn more about unlocking the secrets of acquiring your ideal customer profile with Meg Gowell.

    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

    Mentioned Resources:

    • Appcues
    • MadKudu
    • Clearbit
    38 min
  • E212 | Community-Driven Innovation: How Ivy's 15,000+ community members are Reshaping the AI Landscape with CEO, Dan Lenton

    Today on the show we have Dan Lenton, the CEO and founder of Ivy, bringing all the best in class AI frameworks, infrastructure, and hardware directly to you in one line of code.

    In this episode, Dan shares his experience in building a strong community around Ivy. With over 12,500 GitHub stars, 1.2K open-source contributors, and 15,000 members in their Discord community, Ivy has quickly gained traction and become a go-to resource for AI developers.

    Dan discusses the value of open-sourcing Ivy's technology and the impact it has had on fostering community engagement and education. He highlights the importance of feedback from the community in shaping the direction of the platform and how it has played a crucial role in the growth and success of Ivy.

    Tune in to learn more about how Dan has leveraged the power of community to build and advance Ivy, the challenges of balancing community needs with user expectations, and the exciting opportunities that lie ahead.

    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

    Mentioned Resources:

    • Ivy
    • Python
    • TensorFlow
    • PyTorch
    • Chainer
    • Apache MXNet
    • Caffe
    • OpenAI
    • Google DeepMind
    • Meta
    • Microsoft
    • Boston Dynamics
    • Nvidia
    • YouTube
    • Discord
    • C++
    • GitHub
    • Red Hat
    • GitLab
    • MongoDB
    • Hugging Face
    • Python
    • Gmail
    • JavaScript
    • Pandas
    • Julia
    • Matlab
    • NumPy
    37 min
  • E211 | How Strategic Partnerships Drive Customer Retention with Ashby's VP of Customer Success, Kelsey Peterson

    Today on the show we have Kelsey Peterson, VP of Customer Success at Ashby, an all-in-one recruiting platform. 

    In this episode, Kelsey shares her experience in strategic partnerships and how they drive customer retention. 

    We discuss the importance of identifying the right partners, aligning goals, and creating value for customers. 

    Kelsey also talks about the challenges of managing partnerships at scale and the role of different teams in the process. 

    If you're interested in learning how to leverage strategic partnerships to drive customer retention, this episode is for you. 


    Mentioned Resources:

    • Ashby
    • HubSpot
    • Help Scout
    • Crossbeam


    43 min
  • E211 | From Smallpdf to 50 Million Users: The Power of Micro Tools and Retention with Leah Tharin

    Today on the show we have Leah Tharin, a growth advisor and former head of product and growth at Jua.

    In this episode, Leah shares her experience in product-led growth, specifically focusing on her time at Smallpdf where they adopted a micro-tools approach to optimize their acquisition and retention strategies.

    Leah discusses the importance of understanding different customer segments and their specific needs, as well as the role of data in driving decision-making. She also explores the challenges of balancing monetization with a freemium model and the impact of SEO on product-led growth.

    If you're looking for insights on how to optimize your product-led growth strategy and improve customer retention, this episode is a must-listen. Don't miss out on Leah's practical advice and unique perspective on the subscription economy.

    Mentioned Resources:

    • Jua
    • Smallpdf
    • CDP (Customer Data Platform)
    • ChatGPT
    • Noteable
    • Outcome Driven Innovation
    43 min
  • E210 | Data, Decisions, and Dollars: How Customer Success Operations Boosts Your Bottom Line with Luis Barbosa, Customer Experience Leader at Teya

    Today on the show we have Luis Barbosa, the Customer Experience Leader at Teya.

    In this episode, Luis shares his experience in the Navy and how it shaped his approach to customer success. 

    We then discussed the role of customer success operations and its importance in improving processes and enhancing customer relationships. 

    Lastly, we wrapped up by talking about the challenges of transitioning accounts between customer success managers and the need for proper documentation.

    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

    30 min
  • E209: Cracking the Funnel: How to Iterate Your Way to Product Market Fit with Arcade's CEO Caroline Clark

    Today on the show we have Caroline, the Co-Founder and CEO of Arcade, a platform that enables anyone to build powerful interactive experiences. 

    In this episode, Caroline shares her experience in venture capital and why she decided to start her own company. She discusses the challenges of building a product-led growth company and the importance of constantly experimenting and iterating. 

    Caroline also talks about the value of understanding customer behavior and how it can impact churn and retention. 

    Tune in to learn more about Caroline's journey and insights into building a successful startup.

    37 min
  • E208: Retention Starts from Day One: Strategies for Success through Personalization and Experimentation with Fireflies CEO Krish Ramineni

    Today on the show we have Krish Ramineni, Co-Founder and CEO of Fireflies.ai.

    Krish shared some amazing insights on topics like transitioning from product management at Microsoft to CEO of a startup, the challenges and advantages of working in a small organization, and the importance of synthesizing qualitative and quantitative insights.

    We also delved into the impact of ChatGPT and generative AI on the market, the strategies Fireflies has used to stay ahead of the competition, and the future of AI in meeting assistance.

    We can't wait for you to tune in and, as always, your feedback is invaluable to us. Let us know your thoughts on this episode!

    36 min

About CHURN FM

From the publisher's feed

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their…

More shows like CHURN FM

Radiolab by WNYC Studios

Radiolab

43,852 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,359 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,209 Listeners

The Daily by The New York Times

The Daily

111,799 Listeners