After more than a decade of serving in marketing leadership roles at arts organizations across the country, Sean Kelly is now the Founder of Vatic, a company that provides automated dynamic pricing software for the performing arts.

In this episode, Sean and Erik discuss what Sean's tenure at Starbucks taught him about using data to understand patrons, why people who work in the arts should not be choosing ticket prices, and what your patrons are telling you through their ticket-buying behavior.