Colleen Dilenschneider is the publisher of <a href= "https://www.colleendilen.com/">Know Your Own Bone</a>, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement, and more for arts administrators. It's required reading for anyone working in arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research and Development, a data and technology company. In this episode, Erik asks Colleen to share her research about how COVID-19 is impacting intentions to visit cultural entities and which types of organizations attendees intend to visit post-crisis. She also revisits her data on why cutting marketing budgets during financial difficulties is the wrong move.

Colleen Dilenschneider is the publisher of Know Your Own Bone, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement, and more for arts administrators. It's required reading for anyone working in arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research and Development, a data and technology company. In this episode, Erik asks Colleen to share her research about how COVID-19 is impacting intentions to visit cultural entities and which types of organizations attendees intend to visit post-crisis. She also revisits her data on why cutting marketing budgets during financial difficulties is the wrong move.

Colleen Dilenschneider is the publisher of <a href="https://www.colleendilen.com/" rel="noopener noreferrer">Know Your Own Bone</a>, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement, and more for arts administrators. It's required reading for anyone working in arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research and Development, a data and technology company. In this episode, Erik asks Colleen to share her research about how COVID-19 is impacting intentions to visit cultural entities and which types of organizations attendees intend to visit post-crisis. She also revisits her data on why cutting marketing budgets during financial difficulties is the wrong move.

CI to Eye | How COVID-19 is Impacting Intentions to Visit Cultural Entities and What You Can Do About It: Colleen Dilenschneider

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions and seeking fresh perspectives.

CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations.

From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: 

- Expert perspectives on timely topics.
- Insight and inspiration from the arts and beyond.
- The latest in digital marketing to help you stay ahead of the curve.
- The inside scoop on experimentation, exploration, and innovation at CI.
- Events, resources, and content from CI to help you market smarter.

If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

Business

Arts

Performing Arts

Management

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: - Expert perspectives on timely topics. - Insight and inspiration from the arts and beyond. - The latest in digital marketing to help you stay ahead of the curve. - The inside scoop on experimentation, exploration, and innovation at CI. - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.

Share CI to Eye | How COVID-19 is Impacting Intentions to Visit Cultural Entities and What You Can Do About It: Colleen Dilenschneider

Sign up to save your podcasts

CI to Eye | How COVID-19 is Impacting Intentions to Visit Cultural Entities and What You Can Do About It: Colleen Dilenschneider

CI to Eye | How COVID-19 is Impacting Intentions to Visit Cultural Entities and What You Can Do About It: Colleen Dilenschneider

More shows like CI to Eye

On the Media

The Book Review

Wait Wait... Don't Tell Me!

This American Life

Fresh Air

The Moth

Death, Sex & Money

Hidden Brain

The New Yorker Radio Hour

Getting Better with Jonathan Van Ness

The Week in Art

The Happiness Lab with Dr. Laurie Santos

The Ezra Klein Show

Wiser Than Me with Julia Louis-Dreyfus

The White Lotus Official Podcast