In this podcast we focused on what the arts can learn from sports marketing. Erik spoke with Amber Cox, VP of the Connecticut Sun and New England Black Wolves. Amber has spent her career in leaderships roles at sports franchises across the country serving as CMO of Major League Soccer teams, Associate Commissioner for Women’s Basketball at the Big East Conference, and President and CMO of the WNBA’s Phoenix Mercury. In this podcast, Erik and Amber talk about what she learned in marching band, how sports teams use social storytelling to grow loyalty, and how to keep a marketing team motivated even if your team is losing.