In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook?

In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward.

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CI to Eye with Aubrey Bergauer (1:30) - CI President Priya Iyer Doshi sits down with Run It Like A Business author Aubrey Bergauer to discuss some of the book’s key ideas that can make a big difference in our organizations.

CI-lebrity Sightings (44:25) - Dan shares his favorite stories about CI clients in the news.

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LINKS:

Aubrey Bergauer | Run It Like A Business Book Bonuses

CI to Eye | Bucking Trends with Disciplined Communication

Washington Post | The 20 best art museums in America

Washington Post | The best small art museums in America

Boston Globe | The Top 100 Women-Led Businesses in Massachusetts in 2024

Oregon Arts Watch | City announces $4 million+ in arts grants

The Guardian | Small step or a giant leap? What AI means for the dance world

Art Net | Hey Besties, Gen Z Marketing Scripts Have Infiltrated Museums Around the World