Social media is more than just a content dumping ground. It's where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.

Digital Download (2:10) - Dan sits down with CI Consultant Natalie Martinez to talk about advertising on TikTok: when it makes sense, how to get started, and the kind of results you can expect to see.

CI to Eye with Rachel Karten (17:20) - Dan catches up with Rachel Karten, a social media consultant and author of the popular newsletter Link In Bio. They discuss the evolving role of social media in the digital marketing landscape, and what most arts and culture organizations get wrong about organic content.

CI-lebrity Sightings (37:40) - Dan runs through our favorite stories about CI clients in the news.

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LINKS:

TikTok | Successfully Advertise on the World's Hottest Content Platform

Search Engine Land: 51% of Gen Z women prefer TikTok, not Google, for search

TikTok | Advertising Policies About Advertising to People Under the Age of 18

Taproot News | How arts organizations are working to attract younger audiences

Observer | Nicholas Baume On the Power of Public Art and What It’s Accomplishing in New York

New City Stage | Let There Be Luminance: How Lighting Designers Show Us the Show

The Kennedy Center | The 47th Kennedy Center Honors