Cima: The Peak Marketing Show

Cima: The Peak Marketing Show

By Brandon HensingerBusiness
Download on the App Store

Cima: The Peak Marketing Show episodes

  • Why Storytelling is So Powerful in Healthcare Marketing
    Healthcare marketing is a unique field because of the emotion that it elicits from people. When done correctly, storytelling can be an incredibly powerful tool to connect with potential patients and promote your brand. In this blog post, we will discuss the power of storytelling in healthcare marketing and explore some examples of how it has been used successfully!
    The healthcare industry is one that is full of emotion. From the joy of a new baby being born to the heartache of a loved one being diagnosed with a terminal illness, there are so many opportunities for healthcare marketers to connect with potential patients on an emotional level. And what better way to do that than through storytelling?
    Storytelling has been used by healthcare marketers for years to great effect. One famous example is Johnson & Johnson’s “Our Story” campaign from 2001. This campaign told the stories of real people who had been touched by J&J products and how those products had made a positive impact on their lives. The campaign was incredibly successful, helping to increase brand awareness and sales for J&J.
    More recently, storytelling has been used to great effect by the Cleveland Clinic, one of the leading healthcare organizations in the world. In their “Every Life Deserves World Class Care” campaign, they told the stories of patients from all over the world who had come to the Cleveland Clinic for treatment. These stories were incredibly moving and helped to position the Cleveland Clinic as a leader in global healthcare.
    So why is storytelling so powerful in healthcare marketing? There are a few reasons:
    It helps you connect with potential patients on an emotional level.
    It allows you to share your brand’s story in a way that is relatable and memorable.
    It can help increase brand awareness and sales.
    If you’re looking for a way to connect with potential patients and promote your healthcare brand, tell a story! It just might be the most powerful marketing tool you have at your disposal.
    What do you think? Have you used storytelling in your healthcare marketing? If so, how did it go? Share your thoughts and experiences in the comments below!
    5 min
  • RULE #6: ENGAGE

    Good morning everybody! Here is step number six for creating a powerful R. O. I. focused social media plan.


    Step 6 is ENGAGE. It's something that I think a lot of people forget, including myself, I forgot about this or didn't really understand it for a long time.  It's really important that you're not just creating content but that you are engaging with other people -- both people who comment on your content, but also engaging on other people's content. That's really what makes social media social, right? Before, I just didn't really understand that. I spent a lot of time just creating content, content, content and didn't really have a lot of growth.

    But once I started engaging -- Number 1: it started increasing my own engagement. But it also helped me to enjoy using social media more because I started using it for what it was for, which was to create a network. And if you haven't heard the term before or this quote before -- "your network is your net worth. "  

    And so creating a network is really important. And enjoying the process is even more important. So make sure that you are engaging everyday, not just on comments people leave for you, but also on other people's content that fit your niche.

    2 min
  • Rule #5: Create

    Hey everybody, Brandon Hensinger with Cima Growth Solutions. 


    I wanted to continue this series on the seven steps to social media profit and specifically, r. O. I on social media. Step #5 is simple, it's create -- make sure you're creating content. It might seem really overwhelming to think about how many different things you have to create, whether it's text posts, blogs, videos, images, ads, you name it - there are so many different types of content that you need to create in order to hit your entire potential market, but there's a way to do it that would be a whole lot easier than just creating every single piece of content yourself.


    So when I first started getting involved in social media, uh my first company that I promoted with social media was ascent adventure consultants, which is a rock climbing business. I started back in 2008 actually right when facebook started becoming popular, I used social media and really grew my business through it and as time went on, I used social media to grow all of the businesses that I've launched including Avrio Genetics, and at first it was extremely overwhelming.  I would spend hours trying to create content and felt like, you know, I spent all day creating content and how was I going to actually go out and grow my business? The key strategy to use is an omnipresence strategy. That's what I learned, I was introduced to that by a few different people specifically Grant Cardone and learned how with one video, I could create images, I could create a blog post by transcribing the text. I could create a podcast, I could create quote cards, I could create text posts, you name it and by understanding how the omnipresent strategy works.  I could take one video and make 60 plus pieces of content out of it.

    Once I realized that that allowed my presence on social media to explode and most importantly, not just number of followers, but it helped me actually boost the engagement I was getting and reach the right type of customers.  So actually if you're listening to this, you're probably either the owner or you work with a small business or maybe you're just trying to get your own personal brand up and running because you have a vision of monetizing that. Well, what i, what I think is the key strategy to follow is putting together your omnipresence strategy and do exactly what I said by starting out by filming a video and creating multiple pieces of content from it.  So that's something we actually can help you with is to create this for you, you provide the initial video, we can do the rest and make you omnipresent. So if you haven't already check out cimagrowth.com/social and we can help you along your way. Have an awesome day!

    4 min
  • Rule #4: Game Plan

    Hey everybody, Brandon Hensinger, founder of Cima Growth Solutions.


    Today, I want to talk about the fourth step to maximizing profit with social media and that is to game plan based upon metrics and tracking. A lot of people who fail with social media, fail because they don't know what to track or they're not tracking anything.  And honestly, if you don't know where you're going, you'll never get there. So it's really important to make sure you know what to track with social media-based upon what your goals are. So for example, if you're trying to get more sales with social media, then you need to track those conversions.  

    Look at, out of everything I post, how many of those posts are getting people to my website, how many people are converting based upon those posts? What post did they like the most? What post do they like the least? Those things really matter, and that bleeds over into a lot of other areas of strategies such as general internet marketing, ads, and social media.  You want to make sure that you're tracking what's most important. For me, I remember years ago I was just posting whatever I could and saw what stuck.

    But now I actually pay attention to what has the highest impact. What do people like the most? And honestly, most of the time, it's not what I think is going to be the best post.  It's what people want that I base all the posts and content off of. So make sure that if you're trying to grow a new business, whether it's a small business or even a large business, and you're trying to employ social media into your strategy, that you have a game plan and that you are tracking the right metrics, and that you know what your goals are.

    Have an awesome day. Check out cimagrowth.com, and you can get your free 7-steps to profit social media guide. Have an awesome day.

    3 min
  • 1QMS: Why You Should Do Research Before Launching a Product

    Hey everybody. Good morning! Here is today's one question morning show. The question that I have been seeing a lot of is why is it important to do market research before launching a product? There are a lot of reasons to do market research. But the number one reason is if you are only creating a new product because you think it's a good idea, that doesn't mean that it's going to be successful, you have to make sure that there is an interest and a demand for the product in your market.  Now. They're thinking of the case of apple for example, crazy, crazy example with the iphone right? There wasn't a demand for an iphone but apple did their market research and understood that there was a demand for the types of services and change that the iphone could bring about. So no matter what it is, whether it's large or small, make sure that you're researching your market and you understand exactly how to launch the product and why you should launch the product.  So that's it. Today's one question morning show, do market research because it's not just about what you want, it's about what everybody wants. 

    Check out cimagrowth.com. C-i-m-a growth dot com. Get your free seven-step guide to social media marketing today.

    2 min
  • One Question Morning Show: How to Prioritize Your Daily Task List

    Hey, everybody! Welcome to the one-question morning show!


    I wanted to answer a question today, that probably applies to everybody, and that is how do I know which of the things on my to-do list are wasting time versus actually important, and I think that probably sounds like common sense, of course everything on my to-do list is important, or of course I know what's important and what isn't, but it often gets lost in our minds when we're in the midst of work, when we're in the midst of doing things and pushing through a day, getting things done working on projects.

    It's really important to realize that not every task on your list has as much importance as the others. That's why it's so important to know exactly what your goals are, that's why you should start every day writing down your goals knowing what your goals are, your overall goals, but then also knowing what your goals or targets are for each and every day, because if you can define what your targets are for everyday, maybe, you know, three or four things, then you'll be able to look at your task list and say is the thing that I'm about to work on helping me get to my target for that day.  

    If not, don't do that thing, focus on doing the things that will get you to hit your targets for that day, which are ultimately getting you closer and closer to accomplishing your overall goals. So don't focus on the things that aren't getting you to where you want to be. Check out Cima growth, cimagrowth.com and get my free guide on how you can focus on the right things and grow your business.  Have an awesome day.

    3 min
  • 1 Question Morning Show: How to Simplify Without Losing Productivity

    Hey everybody, Brandon Hensinger here.


    For today's one question morning show I wanted to talk about a question I get asked a lot, which is if I'm trying to simplify the amount of things I do on a given day, how do I do that without sacrificing my productivity? That's a really good question because people who are successful, people who are strong leaders of a company, their families in any area know exactly what needs to be done in order to continue that forward motion of success without wasting time on things that don't matter.

    So a common task or common thing a lot of people do is try to eliminate unnecessary things from their life, but often people make a mistake of eliminating everything they think, you know what, I'm not going to work as hard, but I'm still going to try to accomplish a lot, so I'm going to sleep in or you know, I'm not going to want to do things I enjoy, maybe do a little bit of work here, a little bit of work there, but that's actually not maximizing productivity.

    That's not following the 80/20 rule, the 80/20 rule of 80% of your success comes from 20% of your activity. It's actually a common misconception that if you're going to follow that 80/20 rule that you just need to stop doing a lot of work and only work a little bit. It's actually not true. What it means is you work really, really, really hard on the 20% of things that are going to make the biggest difference. So I know there's a lot of things that I just said but what I'm trying to get across is that if you want to maximize your productivity and make sure that you're successful. Yeah. Don't waste your time doing things that don't matter.

    But you have to make sure that the things you are doing, you're spending just as much time working on as you were spending on all of the other things that don't matter. That's how you're going to make sure that you continue forward motion and find success. So for example, if you spend 50% of your day working on sales calls and 50% of your day working on emails and you decide that actually what is going to keep you moving forward is making sales calls -- well and then you say huh? I don't have to focus on emails as much. So you only spend half the time on email, it doesn't mean that you spend 50% on sales calls and 25% of your time on emails and then you just do whatever you want the other 25% of the time.

    No, it means you spend 75% of your time on sales calls and 25% on email. So you have to make sure you're still working the same. But you focus on the things that matter. Hope that was helpful. Check out cimagrowth.com, which is c i m a growth dot com because we actually have put together a lot of programs that will allow you to offload a lot of the things that may not be what you should be focusing on and allow us to focus on it instead, have an awesome day.

    4 min

About Cima: The Peak Marketing Show

From the publisher's feed

Join me, Brandon Hensinger, along with various industry leaders, as we discuss ways to help health clinics and businesses grow through marketing and unique business development tactics.