Cima: The Peak Marketing Show

Cima: The Peak Marketing Show

By Brandon HensingerBusiness
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Cima: The Peak Marketing Show episodes

  • Rule #3: Strategize

    Hey everybody, welcome back to part three of our series on 7 steps to maximize social media R. O. I.


    Last time we talked about the importance of research. Today, I want to talk about the importance of strategizing. The key thing that you need to be doing with really any type of marketing - but social media marketing specifically is to strategize.

    Number one, you need to figure out who you are as a business. What does your brand represent? What's your story? What's your feel? What message are you trying to communicate? And that is really important. It's what message are you trying to communicate. What is your company's message that you're trying to get out to the world? You have to remember that your company can't just say we have a product. You have to have a message behind a product, whether it's a service or a physical good. So think about that.  Who is your company? What is, what is the feel of your company? What is your brand? What message are you trying to communicate? What is your unique selling proposition? Meaning - what do you have that nobody else could have or nobody else would have?

    And one of the really interesting concepts that we could spend a lot of time talking about is blue ocean strategy.  That's much more on the product development and service development side than it is on social media. But it still applies. If you don't know about blue ocean strategy - think about it - if there were a bunch of sharks swimming in an ocean, it would be red right, from the devouring, and everything.  But if you were the only shark and jumped into a new ocean with no other sharks it would be a blue ocean because there's nobody else fighting for it. And you have to take that approach when it comes to business, don't just do what everybody else is doing.

    Do something different, figure out what your message is so that it sets you apart from the rest. You can do that with the service, you can do that with a product and you can do it with social media. So after you've completed the research phase, look at your competition, looking at what's out there.

    Start really thinking about what sets your brand apart, your story, your mission, your message and what your unique selling proposition is. That's key to success.  So, if you are on Facebook or Instagram, dm us "social", or dm me "social", and I'll send you this entire seven-step guide all printed out. It's about a 20-page book that we're giving away for free.

    And also we can do a free strategy call with you as well to answer any of your questions.  So dm us "social". If you're on another platform like Twitter or LinkedIn, feel free to still send us a message that says "social", and we'll personally respond and we'll get you what you need.

    Have an awesome day.

    2 min
  • Don't Wait for Motivation -- Make it!

    Hey everybody Brandon Hensinger with Cima Growth Solutions! 


    I woke up this morning and I was feeling super tired. I just wanted to hang out and read, it's a beautiful day outside. I thought I could just read, relax, drink my coffee and even though in the back of my mind I knew I was trying to follow this training plan for climbing one of the harder routes at one of the world's best climbing spots, the dunks or the Shawangunk mountains just like 2. 5 hours north of me.  So I have this climbing gym in my basement or this climbing cave in my basement where I can train but I didn't feel super motivated this morning. So what I decided to do is just say, well I don't feel motivated but I'm gonna get my climbing shoes on and I'm just gonna climb and so I started climbing and start feeling, I started feeling super pumped just to get at it and train hard and stay true to my plan and so this week, you know, hopefully you have some time to be refreshed, this Saturday work on some personal things you want to get done and as you prepped to go into next week, remember that if you don't feel motivated to do something that you know you're supposed to be doing do it anyways because taking action will actually produce that motivation, so go take over the world, kick butt and have an awesome week.

    2 min
  • 7 Key Areas to a Successful Social Media Strategy. Rule #2: Research

    Hey everybody, this is Brandon Hensinger, founder of Cima Growth Solutions. Last week we started a series about the seven ways to maximize your R.O.I. With social media as a small business owner or as a small business marketing department. We talked last week about the importance of reviewing what you're doing.

    Today, I want to talk about the importance of research both researching your competitors and your audience. It's important to take time to look at all of your competitors, look at what they're doing on social media, on all of the different platforms. Most likely you're going to find a lot more companies doing things wrong than doing things right.

    However, it's important to write down what you see that they are doing, who they're interacting with, what their customer base is like -- really understand what seems to be working. Next, you want to make sure that you research your audience. You have to know who your audience is. No business has an audience of everyone.

    Even the biggest businesses in the world are not for everyone. You have to be crystal clear on who your audience is, what your audience size is, and what your audience's buying patterns are and what their online activity patterns are. Getting crystal clear in those things is really important because then it will allow you to target what your marketing efforts should be, not just what you think they should be.

    So make sure you're crystal clear on your competitors and on your audience, and make sure that you visit cimagrowth.com/social because we can give you this entire guide for free and give you a free strategy call to get you started. I look forward to talking with you. Have an awesome day and stay tuned for part three.

    3 min

About Cima: The Peak Marketing Show

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Join me, Brandon Hensinger, along with various industry leaders, as we discuss ways to help health clinics and businesses grow through marketing and unique business development tactics.