Host: Cindy Allen

This week, Cindy Allen — the Taylor Swift of Trade — takes inspiration from Taylor’s hit Look What You Made Me Do to unpack the global ripple effects of new U.S. trade policies. From Canadian boycotts to rerouted shipping lanes, canceled farm contracts, and the e-commerce shake-up, Cindy explains how global players are reshaping trade routes and relationships to avoid U.S. tariffs.

The result? A landscape where “look what you made me do” is more than a lyric — it’s the world’s response to American trade policy.

Port Fees & Rerouting – Why OOCL and other carriers are bypassing U.S. ports

Canada’s Workarounds – New trade agreements that sidestep the U.S., and the impact on U.S. brands

Tourism Declines – 33% drop from Canadian visitors, $29B hit to the economy

India’s 50% Tariffs – How boycotts and shifting consumer sentiment are changing market access

Farm Fallout – Canceled China soybean contracts, reduced crop insurance, and frozen subsidies

Automotive Industry Pressure – Sliding profits tied to 232 and reciprocal tariffs

Swiss Surprise – 39% reciprocal tariff and the pharmaceutical implications

E-Commerce Under Pressure – End of de minimis and CBP’s visibility challenges

Trade partners are actively bypassing the U.S. through alternative agreements and routes.

U.S. brands face boycotts and sales drops in Canada and India.

Agricultural exports are hit hard by contract cancellations and market shifts.

The end of de minimis changes how CBP sees — or doesn’t see — package-level data.

Some companies are adopting a “wait and see” approach rather than immediate supply chain overhauls.

USTR port fee announcement

Forbes article on tourism losses

Canadian provincial alcohol boycotts

CBP de minimis clearance rules & deadlines

Agricultural trade data and USAID policy changes

Known as the “Taylor Swift of Trade,” Cindy Allen brings clarity, edge, and insight to the week’s most pressing trade developments. With decades of experience, she helps industry professionals make sense of the chaos — with a little pop culture flair.  

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