In this episode, we sit down with CJ Nielsen, owner of CNC Electric and a Build Show contributor, to dive deep into the realities of running a high-end electrical contracting business in today’s custom home market.

CJ shares his journey from starting in the trades at 17 to building a respected boutique electrical company in Northern California. We get into everything—from wildfire rebuild booms and scaling a subcontracting business, to hiring and training the right people, and why attitude often beats experience in the trades.

We also unpack the real challenges behind custom home construction:

CJ brings a candid, boots-on-the-ground perspective about what it actually takes to deliver high-quality work while navigating schedules, demanding clients, and evolving technology like Lutron lighting systems.

If you're a builder, subcontractor, or anyone serious about high-performance homes, this episode is packed with real-world insight, lessons learned the hard way, and a few strong opinions on how to do it right.

And of course, it wouldn’t be a Levelheads episode without some laughs—stick around for the rapid-fire “This or That” segment at the end.