As a banker, there are lots of reasons why you should be talking to engineering firms. Find out what the reasons are and specific questions you can ask to start building profitable relationships with engineers in this video from Clarity Advantage President Nick Miller. http://www.clarityadvantage.com

In which we are encouraged to create demand for our services, not wait for clients to discover they need us.

In which we are reminded to interpret our clients' and prospects' behavior and intentions through multiple experiences rather than just one.

In which we are encouraged to develop a clear distinction, no matter how small, to differentiate ourselves from others and attract referrals.

In which we encourage balance in pursuing "long shot" sales opportunities.

In which we are encouraged to manage our sales from data and a plan.

Targeting your prospecting efforts on architects? Clarity Advantage President Nick Miller explores the opportunities for banking services and offers conversational tips you can use the next time you're meeting with an architect. http://www.clarityadvantage.com

In which we discover one elusive secret to high performance.

In which we are reminded that starting conversations with complete strangers can be easy if we can find common interests.

In which we are reminded of the power of habit in supporting our sales efforts.