Clarity Compressed with Paul J. Daly

There are certain moments where things just come together. This past week was one of them as I spent 6 days in San Francisco for the National Auto Dealers Association annual convention.

It became evident very quickly that my message of CLARITY is incredibly timely to the automotive industry, especially as it pertains to branding. The seismic shift in consumer demands has finally caught up. Consumers want more than a “deal”, they want to feel understood, valued and respected. They deserve it.

Over the years, auto dealers have become addicted to tactics, bullhorn style advertising and more recently data and algorithm hacks that are barely keeping their heads above water.

Pursing sales tactics that slightly ease the immediate symptoms of this changing landscape instead of a holistic and strategic deployment of a cure. Brand.

Frankly, living on a 30 day marketing cycle based on sniping the customer at the last minute is exhausting! I can see it in their eyes.

THE GOOD NEWS IS that there is relief. There is a better way. Brand-first execution.

But first, the addiction to the 30 day tactics must be broken. But just like any addiction, you need to admit you have one before you can more forward.

I talk about that and some other steps forward as we recorded this weeks podcast in a little corner of Union Square in San Francisco this week. I hope you are willing to hear the message…and DO something about it.

I don’t typically do this in our podcast, but if you didn’t know, my agency, CONGRUENT, helps auto dealers navigate these waters. The funny thing is, they SAVE money on their ad spend when they do. Our most recent case study on this is HERE.

Thanks for listening and I hope you have a GREAT WEEK full of CLARITY

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California Love copyright Tupac and Death Row Records

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DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

You know those moments when something you’ve been feeling or saying gets validated by some other credible source? Well that was the story of my day at Gary Vaynerchuck’s Agent2021 conference. The topic? You guessed it… BRAND.

There is no shortcut. There is no hack. Those who put in the work will disproportionately win in the next 2-4 years of the internet. Whether you are an Auto Dealer, influencer, non-profit or otherwise, your understanding and commitment to being strategic about deploying brand WILL be the difference maker.

Focusing on the bottom of the funnel activity will leave you in a constant crap-shoot for trying to win customers. Maybe you will interrupt them at just the right time…or maybe your competitor will. That is why those who pay real attention to contextually connecting with potential customers BEFORE they are ready to buy is where the intelligent investment is made.

The truth is that most business owners and managers don’t have the vision, patience or discipline to do this. The same people who complain about millennial employees having and “instant gratification” mindset, do the SAME EXACT THING in their marketing.

I’ve decided to stop trying to convince the inconvincible.

I’ve decided to speak to and work with those who believe this concept is the truth…even if they don’t know how to execute yet.

This is what the CLARITY community is about.

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Brand-First Dealership Case Study

Here is my current itinerary:

Jan 24-27: NADA, SanFrancisco CA > Workshop: A Crash Course In Dealership Branding

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Take My Fire copyright Switchfoot and FanTasy Records

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DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

For the first (and probably last time) in my life, the words “Who are you, Barbara Walters?!” were spoken to me.

They came from this week’s guest, Jim Fitzpatrick, CEO of the CBT News Network and the Atlanta Small Business Network when I started asking him questions about his legacy.

Because that is really what drives a person. Ok, that is what SHOULD drive a person. It is what has driven the most meaningful contributors throughout history. No matter what the business accomplishments are, these lines of questioning are always the ones I find most interesting and engaging.

Regardless, Jim has a long history of entrepreneurial success. In the true spirit of entrepreneurship…he saw a need and created an effective solution. First in automotive and now he’s broadened his scope to the commercial powerhouse of Atlanta. His son now owns and runs a very successful marketing agency which Jim started. Furthermore, his current ventures are shared with his lovely wife, Bridget. He is a real example of how family business can work. He gives us some pointers on that very topic.

I hope you enjoy spending some time with Jim Fitzpatrick as much as I did.

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Here is my current itinerary:

Jan 16-17: Agent 2021 Conference, Miami FL > Attending and video feature

Jan 24-27: NADA, SanFrancisco CA > Workshop: A Crash Course In Dealership Branding

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Keep On Truckin’ copyright Eddie Kendricks and Tamla Records

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DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

We often get in situations where we feel like we are a hostage to our situation. Consumer behaviors. Volatile markets. The political climate. Our financial outlook. AND THEN, there are all the things that really go deeper…our relationships. Our spouse or significant other. Our kids. Our friends. Our co-workers. Our social media followers…and on and on and on.

Let me be very direct with you. You are not a hostage. You don’t have to be a victim.

The CLARITY is you always have a choice.

YOU get to choose.

This week I share a couple of pages from one of my favorite books over the last year from former Navy Seal and Business-life coach, Jocko Willink. Discipline Equals Freedom Field Manual that really bring this point home.

My hope is that together, we will gain enough CLARITY to stop blaming and start CHOOSING.

Choose to give customers what they want instead of complaining about their preferences.

Choose to own our own feelings and not make it someone else’s fault.

Choose to contribute at our jobs instead of being a part of the problem.

Choose to take our thoughts captive, before they carry us away.

It means so much to me that you invest some of your time with me and the rest of the CLARITY community. Please share it with someone you think might need to be a part of it!

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Here is my current itinerary:

Jan 10: Mobile Tech Expo, Orlando FL> Workshop: Building Your Business w/ a Legacy Mindset

Jan 16-17: Agent 2021 Conference, Miami FL > Attending and video feature

Jan 24-27: NADA, SanFrancisco CA > Workshop: A Crash Course In Dealership Branding

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The Choice Is Yours copyright Black Sheep and Mercury Records

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DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

Will 2019 be a year of CLARITY or just more fog?

We’re ringing in the new year right for 2019. A new name, renewed trajectory and the desire to make this next year the clearest, most fulfilling year yet. I hope that you are gearing up to do the same. Why? Because we are all in the fight together.

So many times we make “resolutions” which are really nothing more than a dream. The best-intentioned wishful thinking leads us to state what we want to happen in 2019, but if we’re honest with ourselves we’re pretty sure we wont get there. So why do we do it? More importantly, why don’t we ever get there?

I used to sling resolutions around like it was my job, but never kept traction. Then, I learned some things that changed my perspective forever. This week I talk about the difference between dreams (or resolutions) and goals. I link up some practical tips I learned from leadership coach Michael Hyatt and discuss some of the progress I’ve been able to make as a result of listening to them.

I also discuss the trajectory for the CLARITY community and this podcast for the new year.

Here is my current itinerary:

Jan 10: Mobile Tech Expo, Orlando FL> Workshop: Building Your Business w/ a Legacy Mindset

Jan 16-17: Agent 2021 Conference, Miami FL > Attending and video feature

Jan 24-27: NADA, SanFrancisco CA > Workshop: A Crash Course In Dealership Branding

. . .

Michael Hyatt’s Guide to Goal Setting

Gonna Fly Now copyright Bill Conti and United Artists

. . .

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

As we recorded the last episode of the year, it’s a surreal thought that we only started 10 months ago. In this quick little episode, I take a little walk down the best moments of the year and talk about a bit of trajectory for 2019.

The emails and DM’s have been through the roof over the past few weeks and being able to connect and help businesses and individuals find some CLARITY. In fact, I can’t wait to scale it even further. This is why we’ve announced CLARITYCON 2019 where I want to help you and others cut through the fog even more. There aren’t a lot of details yet, but if you want to have a voice in shaping the event and be the FIRST TO KNOW new details, you can sign up at pursueclarity.com.

THANK YOU so much for being a part of such a memorable year and worth-while movement and we’ll see you in 2019!

Here is my current itinerary:

Jan 10: Mobile Tech Expo, Orlando FL> Workshop: Building Your Business w/ a Legacy Mindset

Jan 16-17: Agent 2021 Conference, Miami FL > Attending and video feature

Jan 24-27: NADA, SanFrancisco CA > Workshop: A Crash Course In Dealership Branding

. . .

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

On this week’s podcast, I spoke with the AJ Amyx, a growth strategist for creative entrepreneurs. I’m a big fan of AJ’s energy and insight, so I was glad to get him on the pod. I’m really happy with this episode and the CLARITY it brings to some life concepts that are important to me.

Key Takeaways
• Being the Same Person
• Understanding the Drama Triangle
• Expectations Vs Agreements
• Connect with AJ

I love meeting like-minded people. We get inspired off each other's experiences and ideas, and it brings a new perspective. If you connected with anything we said in the podcast or simply have a question you're struggling with, you're always welcome to drop me an email or connect on social.

LinkedIn
Instagram
Twitter
Facebook

Here is my current itinerary:
January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)

. . .

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here. 

Right now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not really understand what it’s like to do business in that sort of climate.

From someone whose been there: It’s a weird time to see stock prices drop, sales plummet, bailouts happen, etc. When there’s all sorts of upheaval in the marketplace, everyone gets scared. Those conditions create a lot of fear and that makes doing business harder in many ways.

One thing that I’m happy about now, even if there might be a recession on the way, is that I’m in the brand-building business.

Brand is something that holds its value. Even when the markets drop. Even when budgets shrink. Even when sales plummet. And the great thing about 2018 versus 2008 is that we have an idea that a recession or a market correction could be coming. We’re not going to get caught by surprise. And we can get prepare for it by building up our brand.

In this week’s podcast I cover the value of brand in the face of recession and detail how Congruent recently executed on a successful soft launch of a rebrand.

One quick note: If you haven’t connected on LinkedIn, there’s some great conversation happening. It’s not just a place to look for a new job anymore. Connect with me and follow along!

Here is my current itinerary:
January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)

. . .

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

Connect with me at www.pauljdaly.com

Check out the More Than Cars Movement here.