Clarity to CEO

Clarity to CEO

By Philippa ChannerBusinessMarketing
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Clarity to CEO episodes

  • Episode 30: The Comparison Game And Mental Health - Stop Comparing Yourself To Others

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: We are all guilty of playing the comparison game to some degree. Heck, as a marketer, I am always encouraging my clients to know who their competition is, monitor them, and learn from them. So it is no wonder that sometimes, comparing our company's growth, success, and achievements against other more experienced companies leads to complicated mental health issues. Today, let's look at what we can do to correct and overcome this.
    Timestamps:
    1:26 How to Overcome Comparisonitis and Start Living a Healthy and Fulfilling Life
    2:04 Case Study One: How to Fight The Comparison Game by Being More Self-Aware
    3:50 Case Study Two: How To Be a Better Person by Putting Other People First
    6:40 Case Study Three - The Comparison Game And Depression
    8:22 Why You Need To Stop Comparing Your Brand To Others
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    11 min
  • Episode 29: How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: I can speak from first-hand experience. Burnout is a state of being no one ever should have to experience. And statically speaking, I am not alone. Many of us have experienced some degree of burnout since COVID has taken over our daily lives. For entrepreneurs and small business owners, the struggles can seem magnified. Today we chat with Chou Hallegra on ways to recognize and avoid burnout and take care of our mental health.
    Timestamps:
    2:08 Question 1: Since the beginning of COVID I have been hearing an increase in the use of the phrase Burn Out. I myself experienced a bit of a crash and burn last summer. What can you tell me about burnout?
    10:45 Question 2: What can solopreneurs do to help reduce the potential of hitting burnout?
    13:43 Question 3: As a marketer, I find a lot of my clients hesitate and resist when I encourage them to do more video content. Specifically video content of themselves. They resist because they feel uncomfortable seeing themselves or others judging them. What words of encouragement can I provide to them? 
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    22 min
  • Episode 28: How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: When you become a small business owner, you take on a lot of responsibility. This includes developing a brand reputation and the way others see you and think about you. So you take a lot of care of what you post on social media for your business. Today I want to make sure that as an entrepreneur, you are taking care of yourself while you take care of your business.
    Timestamps:
    1:20 Why You Should Care About the Mental Health of Marketers and Content Creators
    4:25 The Hidden Danger of Working at a Desk All Day and How it Affects Your Mental Health
    5:50 How to Create a Healthy Work Environment as a Marketer or Blogger.
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    10 min
  • Episode 27: The Ugly Reality of Social Media - How it Affects Mental Health

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: "You can't control everything. Sometimes you just need to relax and have faith that things will work out. Let go a little and just let life happen." — This amazing quote by Kody Keplinger is just one of many that have inspired me over time to relax and stop trying to control everything around me. The more stuff I had on my plate, the more crowded and out of balance I get. And this includes how I use social media. How is your social media consumption affecting your mental health?
    Timestamps:
    1:37 How Social Media is Changing Society
    2:38 Social Media's Effects on Our Psychology
    3:19 Social Media and Self-Image Issues
    4:44 What are the Best Practices to Limit Your Exposure to Social Media
    5:30 The Difference Between Living in Reality and Living in a Digital World
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    8 min
  • Episode 26: Local Paid Advertisement Strategy for Small Businesses

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: So you are considering investing in a paid advertisement for your business but don't know where to start. You want to make sure you target the right people, in the right areas to make the most of your investment. So how do we do this? Keep listening to this podcast to find out how.
    Timestamps:
    0:58 What is an Online Localized Paid Ad?
    2:09 Offline Paid Advertising Techniques That Work For Your Business
    4:15 Local Advertising Ideas & Tactics that are Proven to Work but come with a higher price tag
    5:43 The Importance of Localized Marketing for Your Business Growth
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    8 min
  • Episode 25: Marketing Plans & Local SEO with Amber Chaney

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: This month I launched a small series on the value and importance of Local SEO and how small businesses can improve their chances of getting found on Google. We are now on week three, and I have brought on a special guest to add their expertise to the conversation. Below check out the timestamps of what we discussed.
    Timestamps:
    2:20 How can a small business build a marketing plan
    4:17 What tactics/platforms can be used to build this
    5:38 How can you measure the success of a marketing plan
    8:00 What is SEO and, more specifically, local SEO
    9:45 How is SEO beneficial
    12:50 What about social media? Are there ways in which a business can optimize their profiles to help improve their Local SEO results?
    14:46 What about social media content? Are there posts or hashtags businesses can include so that people located near them will possibly find them?
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    20 min
  • Episode 24: How to Build a Strong and Generous Local Image for your Brand

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: If I told you that you can do some things today, completely offline, to improve your Local SEO would you believe me? Well, get ready because that is exactly what I am here to discuss with you.
    Timestamps:
    0:55 Offline Tactic #1: Company volunteering
    2:42 Offline Tactic #2: Joining Local Chamber of Commerce
    3:43 Offline Tactic #3: Give Back to the Community by Offering Services
    4:55 How Giving Back Improves Your Brand Reputation?
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    7 min
  • Episode 23: Local SEO: What Small Business Owners Should Know in 2022

    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

    In this video you will learn about: Depending on who you ask, Local SEO can be a tricky subject. The good news is that it's not as difficult to do as you might think. Let me break it down for you and show you how to get started with your strategy.
    Timestamps:
    0:53 What does Local SEO even mean and how do I do it
    1:58 The Importance of Local Search in Your Marketing Strategy
    3:05 Local Search Engine Optimization Tactics Every Small Business Owner Needs to Understand
    6:40 Affordable Local SEO Strategies That You Can Implement Without Any Expert Help
    8:20 How to Monitor the Digital Marketing Performance of Your Business Without Paying a Dime!
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment: Do you know if your marketing is working?
    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    11 min
  • Episode 22: How LinkedIn Can Improve Your Networking Strategy in 2022

    Hey there, and welcome to the Marketing 101 for Small Business Owners channel, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I decided to conduct a short series on the value and importance of networking and how it affects your marketing strategy. We wrap up the series today looking into Linkedin and how it can be a powerful tool in your Networking Strategy.

    Timestamps:
    1:00 Why you Need a LinkedIn Strategy
    1:27 How to Use LinkedIn with Your Networking Strategy
    2:20 LinkedIn Networking Strategies – The Four Golden Tips and Tricks
    4:15 How To Avoid These 3 Mistakes On LinkedIn
    Whenever you are ready, here are some ways that we can help you:
    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
    Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment:
    Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    8 min
  • Episode 21: How to use Networking to Develop Content for your Brand Strategy

    Hey there, and welcome to the Marketing 101 for Small Business Owners channel, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy.

    Timestamps:
    0:51 What is networking
    1:11 Ways to Network
    2:43 The Importance of Networking for Content Development
    4:40 The Reality of Networking as a Marketing Tool
    Whenever you are ready, here are some ways that we can help you:
    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
    Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX
    Free Marketing Assessment:
    Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]
    https://youtu.be/tp3hom0HOLs

    7 min

About Clarity to CEO

From the publisher's feed

Clarity to CEO is a podcast for growth-minded women entrepreneurs who are ready to lead their business with intention, confidence, and strategic clarity.

Hosted by Philippa Channer, founder…