Clarity to CEO

Hey there, and welcome to the Marketing 101 for Small Business Owners channel, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Up next up in the series, I have interviewed Colleen Strube.

Colleen by all accounts is a certified networking diva. She is the Creator and Founder of Connect Develop Succeed, LLC, the Follow-Up Fortune Finder, a Relationship Marketing Strategist, and Master Connector. She is using the wisdom and methods she has learned over the years to help small businesses and entrepreneurs improve their networking. She also helps them to make more money by building authentic relationships and staying top of mind with their prospects and clients. Her signature program The Fall in Love with Follow-up Experience is a fun supportive way to learn how to take follow-up off the back burner, use technology to plan with ease, and start connecting to strengthen your bottom line. You will learn more about this program at the end of today's interview.

Connect with Colleen Strube: https://calendly.com/colleenstrube and https://www.linkedin.com/in/colleenstrube/

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

https://youtu.be/h5cRzKAT9m4

Timestamps:

1:05 What is Networking & How Can It Help You with Marketing?

2:33 How To Use Effective Networking Tactics For Your Digital Marketing Campaigns

4:01 The Dos and Don'ts of a Successful Networking Strategy for Your Business Goals

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

https://youtu.be/U2Y_BK6gJNQ

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

Today I am going to highlight 5 key content types and how you can use them for your small business. Afterward, I will run down some other options you may want to consider as your business grows and you become more comfortable creating content on a regular and consistent basis.

Timestamps:

2:12 Blogging Content

2:40 Podcasts Content

3:02 Video Content

4:00 Social Media Content

4:40 Webinars as Content

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

In this video you will learn about: We are to take a look at what Google Analytics is and how to get the information you need about your website so you can make the necessary adjustments and get better results.

Course: https://analytics.google.com/analytics/academy/course/6 

Timestamps:

1:22 What is Google Analytics and How it Can Help Your Business?

2:18 5 Different measurements within Google Analytics

3:13 How to Analyze Data with Google Analytics

5:15 What is the Difference Between Google Analytics and GA360?

5:56 Why You Should Start Using Google Analytics Today

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

https://youtu.be/jVk1f1phssE

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content marketing strategy

Today we have a special interview regarding managing HR for your small business. Managing a business is no walk in the park. There are a lot of different concerns to address, issues to figure out, and people to manage. As you can imagine, once you add additional staff to the mix, the problems and issues get so much more complex. How to manage the changing environment and policies is not something I advise anyone to attempt to do on their own. This is where having a great HR consultant can help weed through all the mess and create clean and clear systems to help ensure both you and your employees are happy. Happy owner, happy staff, happy customers.

Timestamps:

3:03 Tell me about Neoterik HR Solutions, when did you start your own company?

4:45 What is the difference between outsourced HR services and an internal HR team at an organization?

7:44 How does a business owner know when it is time to invest in some HR help? What are some of the warning signs we should look for?

10:53 What are some of the common mistakes organizations make that an HR team can help with?

12:50 Now lately, HR has had a bad reputation, some of the concerns are that many HR teams are too obsessed with policy and training instead of focusing on important things like culture, building trust, etc. what are some ways we can reverse this negative reputation?

Connect with Nini Obiaga: [email protected] | linkedin.com/in/niniobiagacphr

Follow Neoterik on https://neoterikhr.com

Whenever you are ready, here are some ways that we can help you:

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Content Marketing Quiz: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content marketing strategies.

Get ready to learn about the buyer's journey, and understanding what stage you are in will help direct what you are sharing with your prospects.

Timestamps:

1:30 What is the Buyer's Journey

2:23 The Four Stages of the Buyer's Journey

4:34 The Buyer Decision Process Explained

6:36 Understanding the Buyer's Journey in Marketing Campaigns

Whenever you are ready, here are some ways that we can help you:

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Get in touch: [email protected]

https://youtu.be/3cdR4FVnGqU

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video you will learn about: No matter what stage you're at in your business and what industry you are in, it can be hard to set boundaries for your work. That's why it's so important to find the right tools that can help you to be more efficient with your time and energy! That is why today I want to share with you a tool that has completely revolutionized my start-up business.

You can get 50% off HoneyBook: http://share.honeybook.com/channer

This video is not sponsored, but the link above is an affiliate link!

Timestamps:

2:30 Organizing Leads with HoneyBook

4:30 Following Up with Leads in HoneyBook

8:00 Booking Clients with HoneyBook

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video you will learn about: A strong brand reputation is the cornerstone of a sustainable and profitable business. A company's brand reputation is their calling card in the marketplace, and it reassures customers that they're getting what they need when they buy from your business. Reputation marketing can help companies build or maintain a positive image. Still, it can also help quickly and effectively counteract negative publicity, such as a crisis.

Timestamps:

1:06 What is Reputation Management

2:17 How to Identify What your Potential Customers are Saying About You

4:24 What are Some Underlying Causes of Negative Brand Image?

5:18 How to Ensure that your Business Stays on Top with Positive Reviews

6:00 The Importance of Reputation Management in Small Businesses

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

Song: Vaance & Deerock - Electric (feat. Robbie Rosen) [NCS Release]

Music provided by NoCopyrightSounds

Free Download/Stream: http://NCS.io/Electric

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video, you will learn about: Four key books that really helped to propel my vision and outlook on starting, running, and ultimately selling your business. There are four books I highly recommend to anyone that is considering starting a business, has recently launched or business, or has been running their own business for some time now. No matter where you are on your business journey, these books will help reshape your thoughts and creativity on how you approach your business

Timestamps:

0:00 Introduction

1:45 The Ice Cream Maker by Subir Chowdhury

3:12 Built to Sell by John Warrillow

5:08 Obviously Awesome by April Dunford

6:10 Find Your Red Thread by Tamsen Webster

Links to check out each book

The Ice Cream Maker by Subir Chowdhury - https://www.amazon.com/Ice-Cream-Maker-Ingredient-Everything-ebook/dp/B000FCKFA8/

Built to Sell by John Warrillow - https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW/

Obviously Awesome by April Dunford - https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C/

Find Your Red Thread by Tamsen Webster - https://www.amazon.com/Find-Your-Red-Thread-Irresistible-ebook/dp/B091G3FRFW/

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some Content Marketing Strategies.

In this video you will learn about: Small business owners are accustomed to being a jack of all trades when launching their business. We play the role of Owner, CEO, Bookkeeper, Marketer, HR, and so much more. And honestly, we make it work. We sacrifice and make things happen. Soon, however, our businesses started to grow, and many of the different roles we played expanded beyond the basics. We soon need to bring in an expert to maintain the growth momentum. During this Coffee Chat webinar, we explore the signs and indications that it is time to invest in a marketing expert and no longer try to do it on your own.

Timestamps:

2:16 Why Hiring an Expert Is Better for Business.

4:44 Signs you need to hire a marketing consultant.

7:04 Why hiring an expert is better than DIYing your marketing campaigns.

9:45 How Much Does it Cost to Hire a Top Marketing Agency?

15:20 The Benefits of Working with a Marketing Agency over Doing Everything Yourself.

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: [email protected]