Clarity to CEO

Clarity to CEO

By Philippa ChannerBusinessMarketing
Download on the App Store

Clarity to CEO episodes

  • Episode 10: The difference between marketing plans and marketing strategy
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content strategy and advice. 

    In this video you will learn about: Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems. Today we are going to break down the differences between these two and how they apply to your business. 

    Timestamps:

    1:02 So, first question, why is it so important to have a marketing plan? Why can't businesses, just stay in the moment and post what is current and top of mind. 

    2:35 So mentioned two things in your response, a marketing plan and a marketing campaign. So what's the difference between a  marketing plan and a marketing campaign for a business to be successful? 

    4:10 How often should a business do a marketing plan and a marketing campaign? Like how far out in advance should you plan?

     

    Check out Sumair at Inner Gauge: https://www.innergauge.com/

    As well as Network In Action: https://www.innergauge.com/network-in-action/ 

     

    Whenever you are ready, here are some ways that we can help you:

    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl 

    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX 

    Free 45-Minute IT Consultation: https://bit.ly/3hoZWHL 

     

    Free Marketing Assessment:

    Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started:  https://bit.ly/3xnrJ1W 

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. 

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc 

    Facebook: https://www.facebook.com/channerconsulting/ 

    Instagram: https://www.instagram.com/channerconsulting/  

    Get in touch: [email protected] 

    8 min
  • Episode 9: The 5 Ways Content Marketing is Not What You Think It Is
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies. 

    In this video, you will learn about: Five different things content marketing is not what you think before setting yourself up for disappointment.

    Timestamps:

    0:54 Content Marketing is not the only way to get leads.
    1:55 Content Marketing doesn't require a big budget.
    2:45 Content Marketing doesn't work for everyone on your team.
    4:15 Not all Content Marketing will be shared and liked.
    5:16 You can't always control who sees your content and when they see it.

    Whenever you are ready, here are some ways that we can help you:

    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl  
    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX  

    Free Marketing Assessment:

    Do you know if your marketing is working?

    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started:  https://bit.ly/3xnrJ1W 

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. 

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc 

    Facebook: https://www.facebook.com/channerconsulting/ 
    Instagram: https://www.instagram.com/channerconsulting/  

    Get in touch: [email protected] 

    8 min
  • Episode 8: The Complete Guide to Content Marketing and How it can Help Your Business Achieve Success
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content marketing strategy tips.

    In this video, you will learn about: A guide to content marketing and how it can help your business achieve success in 2022. 

    Timestamps:

    1:06 What is the definition of Content Marketing
    1:24 What are the different types of content marketing
    2:25 How to write effective content for your market
    3:45 The importance of SEO-Friendly Content
    4:50 What makes a successful content strategy

    Whenever you are ready, here are some ways that we can help you:

    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl 
    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX 
    Free Marketing Assessment:

    Do you know if your marketing is working?

    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started:  https://bit.ly/3xnrJ1W 

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. 

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc 

    Facebook: https://www.facebook.com/channerconsulting/ 
    Instagram: https://www.instagram.com/channerconsulting/  

    Get in touch: [email protected] 

    7 min
  • Episode 7: Small Business Marketing in 2022
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans and content marketing strategies. In this video you will learn about: Business owners are so busy running their businesses, honoring family commitments, and the hundreds of other things they need to do daily that the effort it takes to manage their marketing gets derailed. But this doesn't change that … If you aren't marketing your business, you are not growing it.

    Timestamps:

    0:00 Introduction

    1:15 Marketing is the lifeblood of any company
    1:55 Brands need marketing in order to be successful
    2:35 Marketing is often thought of as a luxury, an expense they can't afford
    3:25 What can small business owners do in order to make more time for marketing?
    4:41 There are several types of marketing services to consider

    Whenever you are ready, here are some ways that we can help you: Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

    Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: [email protected]

    Song: Cytrax - Feelings (feat. Émilie Rachel) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/Feelings Watch: http://youtu.be/5ccnqkIbw4g

    8 min
  • Episode 6: Setting Marketing Goals for 2022
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

    In this video you will learn about: When you have a solid road map, it makes it easy to identify milestones and set the stage for success. This is where setting marketing goals for 2022 comes in. Marketing goals are the foundation of marketing plans. They are what gives direction to an organization's marketing activities, pinpointing what should be marketed and to whom. We want to help you to come up with some meaningful, measurable marketing goals that will make an impact on your company next year and beyond.

    Timestamps:

    1:25 The Basics of Setting Marketing Goals

    2:20 What are SMART goals?
    3:39 How to Create Successful Marketing Goals
    6:54 How to Align your Goals with Your Values & Beliefs 
    9:55 How to Set Your Success Metrics and What Constitutes a Successful Year

    Whenever you are ready, here are some ways that we can help you:

    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl 
    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX 

    Free Marketing Assessment:

    Do you know if your marketing is working?

    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started:  https://bit.ly/3xnrJ1W 

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. 

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc 

    Facebook: https://www.facebook.com/channerconsulting/ 
    Instagram: https://www.instagram.com/channerconsulting/  

    Get in touch: [email protected]

    Song: Cytrax - Feelings (feat. Émilie Rachel) [NCS Release]

    Music provided by NoCopyrightSounds
    Free Download/Stream: http://ncs.io/Feelings
    Watch: http://youtu.be/5ccnqkIbw4g

    17 min
  • Episode 5: How to Use Lead Magnet Quiz in 2022 (Interview)
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans and content marketing strategies.

    In this episode, you hear an excellent interview with Ellen Koronet, a self-proclaimed Creativity Engagement Methodologist. Hear her insight and guidance on speaking with your authentic voice and the value of developing a strong quiz-driven lead magnet for your services or products.

    Timestamps:

    0:00 Introduction

    2:40 What should fuel brands to develop their authentic voice
    5:24 Successful brands realize consumers make buying decisions with their hearts
    6:20 First steps in getting clients started in developing their authentic message
    9:13 The Value of using a lead magnet quiz or assessment
    11:03 How to share your quiz with your prospects
    13:30 Different ways you can use your lead magnet quiz
    15:30 What you can offer those who complete your lead magnet quiz

    You can learn more about Ellen on her website: https://lnkcreative.com/about/ 

    Whenever you are ready, here are some ways that we can help you:

    Free Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

    Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: [email protected]

    Song: Cytrax - Feelings (feat. Émilie Rachel) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/Feelings Watch: http://youtu.be/5ccnqkIbw4g

    20 min
  • Episode 4: SEO For Small Business Owners
    In today's episode we are going to explore the world of SEO. As business owners, we all desire to have our business show up when people are searching on the internet for the products or services we offer. In this 30 minute session, we will go over the fundamental basics of SEO. What it is, why it is essential and what you can do immediately to improve your website.
    34 min
  • Episode 3: Email Marketing 101
    Email Marketing is one of the most effective and strategic methods of connecting with your customers by far. Today my goal is to present some of the basic entry-level information regarding email marketing that can serve as a guide to kick start your email marketing tactics right away.
    29 min
  • Episode 2: 10 Reasons to have of Marketing Plans
    Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some IT maintenance suggestions and advice.  In this video you will learn about: 10 reasons why developing a marketing plan is worth the time and effort. 

     

    Timestamps:

    1:01 Marketing Plan Defined

    1:58 Plans Forces You Think

    2:31 Plans Create Measurable Goals

    3:23 Plans Provide Motivation

    4:23 Plans Help to Prioritize and Organize your Time

    5:23 Plans Help You Make Money

    6:38 Plans Help to Bring Your Teams Together

    7:37 Plans Help You to Spend Your Money Wisely

    8:25 Plans Help You to be More Proactive and Less Reactive

    10:12 Plans Give you a Reality Check

    11:27 Plans Help to Improve Customer Service

     

    Whenever you are ready, here are some ways that we can help you:

    Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

    Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

    Free 45-Minute IT Consultation: https://bit.ly/3hoZWHL

     

    Free Marketing Assessment:

    Do you know if your marketing is working?

    Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started:  https://bit.ly/3xnrJ1W

     

    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. 

     

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/ 

    Get in touch: [email protected]

    15 min
  • Episode 1: Marketing Plan Defined & My Plan Framework
    You know you need a marketing plan but you don't know where to start? Then you are in the right place. In this free online series, we are going to walk you through just how invaluable marketing plans are, and then take a deeper look into each of the sections and how to prepare them. We will end with giving you ways to use a marketing plan on a monthly basis.

    This first episode in our marketing plan series starts with defining what a marketing plan is and why we need one.

    10 min

About Clarity to CEO

From the publisher's feed

Clarity to CEO is a podcast for growth-minded women entrepreneurs who are ready to lead their business with intention, confidence, and strategic clarity.

Hosted by Philippa Channer, founder…