From organic cotton to recycled zippers many clothing brands are trying to establish their bona fides with consumers who care about the health of their bodies and the planet. To reduce impact, leaders of the $200 billion U.S. clothing industry are calling for collaboration between companies and a two-way dialogue with consumers. “No one company, no matter how big it is, can change the world itself on an issue this complex,” says Chip Bergh, CEO of Levi Strauss & Co. In efforts to reduce the footprint of the clothing industry, Patagonia and Levi’s are calling for conscious consumerism. “We want to encourage our customers to use [our product] as much as they can as long as they can,” said Rick Ridgeway, VP of Environmental Affairs at Patagonia, “capitalism based on growth is not sustainable.” Listen to a conversation between Levi’s and Patagonia on making America’s clothing industry more sustainable. This program was recorded in front of a live audience at The Commonwealth Club of California on January 25, 2013.

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