Back in the dark ages of web design — back when the job title Webmaster was a thing — every team included someone who specialised in Information Architecture (IA). These days, that work is often considered to be part of UX, but that can mean that we're not doing the job well enough. Abby Covert joins us on the podcast to chat about why IA is important, how and when we should work with Information Architects, and how you can incorporate the principles and lessons from the discipline into your work.

Featured Links: Follow Abby on LinkedIn and Twitter | Abby's Website | Abby's first book 'How To Make Sense Of Any Mess: Information Architecture For Everybody' | Pre-order Abby's forthcoming  book 'Stuck: The Purpose, Process And Craft Of Diagramming' | Max Cohn's 'Karl Marx Visits The Cheesecake Factory' | IHOP's omelette pancake batter secret feature at Huffington Post

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Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A...