Yuval Ackerman, an ethical email marketing consultant, shares insights on ethical email marketing and how to prioritize people and the planet. She emphasizes the importance of moving beyond traditional practices and fostering a two-way dialogue with subscribers. Yuval provides tips for businesses getting started with email marketing, including researching audience needs and growing the email list with permission. She also discusses the FAN framework, which stands for fun, activity-based segmentation, and networking. Yuval highlights the power of authenticity, humor, and vulnerability in email marketing, and advises brands to get curious about their customers and develop better practices.

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Rebecca Worsley, founder and director of Rainy City Agency, shares insights on optimizing Shopify stores for more conversions. She discusses her journey from dropshipping to starting her own agency and emphasizes the importance of finding the right agency for your brand's needs. Rebecca highlights common mistakes brands make with their Shopify store design, such as treating all traffic equally and not considering different customer segments. She also provides tips for improving the product detail page and emphasizes the importance of mobile-first design. She concludes by stressing the need to understand your customers and track their behavior on your site to optimize the conversion funnel.

00:00 Introduction

03:23 Finding the right Shopify agency

05:51 CRO mistakes

09:47 Defining your ICP

12:06 Rainy City Agency case study

14:47 Shopify PDP design tips

16:40 BEACN CRO Audit

24:06 Designing mobile first

25:41 Click-worthy tip

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Thomas Kimura, founder of Brickspace Lab, shares his journey in the Shopify ecosystem and discusses the impact of small details on an online store. He emphasizes the importance of understanding your product and customers, making information clear and accessible, and maintaining consistency in design and messaging. Thomas also advises new brands to start with a theme and customize as needed, highlighting the significance of transparent shipping and return policies.

00:00 The Journey from Freelance Developer to Brand Owner

05:08 The Impact of Small Details on Online Stores

05:33 Small changes that can make a big impact

11:43 Navigating the Nuances of E-commerce and Branding

23:20 Crafting Clear Shipping and Return Policies

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In this episode of Click To Buy, Becca interviews Linda Bustos, the founder of eCom Ideas, about e-commerce trends and tips. Linda shares her background in the industry and her inspiration for creating Ecom Ideas. They discuss the importance of staying up-to-date with e-commerce features and trends, such as chat GPT and AI enhancements on product detail pages. They also talk about the challenges of designing for mobile and the creativity seen in celebrity e-commerce brands. Linda's click-worthy tip is to utilize visual search for product recommendations and to help customers find similar products when items are out of stock.

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In this episode of Click To Buy, Becca interviews AJ Saunders, the founder of Audacious Commerce, about e-commerce marketing strategy. AJ describes himself as an e-commerce marketing unicorn due to his unique experiences as both a marketer and a serial entrepreneur. He emphasizes the importance of being tactical and focused in e-commerce marketing, choosing a few key channels to invest in, and sticking to a plan.

00:00 Introduction to AJ Saunders and Audacious Commerce

01:42 Why is AJ called the e-commerce marketing unicorn?

04:18 The Importance of differentiation in e-commerce

05:38 Tactical marketing: Focusing on key channels

08:45 Discipline and sticking to a plan for success

10:40 Building strategic marketing strategies

17:21 Finding the right time to pivot

20:45 Ecom lessons from Taylor Swift and Beyonce

26:23 Building genuine relationships with customers

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In this episode of "Click to Buy," host Becca welcomes Deborah O'Malley, a seasoned expert in A/B testing and the founder of Guess the Test.

Deborah delves into the fundamentals of A/B testing, emphasizing its role in enhancing website performance and user engagement. She illustrates her points with a memorable example, highlighting how minor changes, like adding a padlock icon to a button, can significantly boost conversions.

Deborah also shares insights on the importance of data-driven decisions, leveraging analytics, and heat mapping to identify and address website friction points. The episode concludes with practical advice on fostering a culture of testing within organizations and effectively planning and conducting A/B tests.

Getting the right mindset can help businesses to see real ROI on their CRO efforts. In this insightful episode of 'Click To Buy,' host Becca welcomes Nils Koppelmann, founder, and consultant at 3tech, to delve into the art of fostering an experimentation mindset. Nils shares his expertise in CRO, A/B testing, and user-centric strategies, offering valuable advice for companies at various stages of growth.

Discover how established and newer ecommerce stores can embrace experimentation, learn about effective frameworks and tools, and understand the true ROI of experimentation practices. Tune in for a deep dive into transforming business approaches through customer-focused experimentation.

As the holiday season approaches, every eCommerce brand faces the challenge of standing out during Black Friday and beyond. In this episode of Click To Buy, Kurt Elster, host of the Unofficial Shopify Podcast and Senior Ecommerce Consultant, gives valuable advice on maximizing Black Friday sales, extending holiday promotions, and navigating eCommerce challenges for a successful holiday sales season.

Black Friday/Cyber Monday is coming - if you want to meet your customers' expectations, then you have to make sure your online store is ready! In this episode, Carl Wasinger, CEO of Smart Warehousing, explains how to maximize your revenue with tactics like free shipping, when to start preparing your strategy, and why your supply chain is an important part of BFCM planning.

This week, Becca welcomed CEO of AWA Digital, Johann Van Tonder, to the podcast to talk about CRO Innovation and the AI Advantage. Tune in to discover the potential of AI in Conversion Rate Optimization (CRO). The pair delve into the critical questions of when and why your business should embark on a CRO journey, ensuring that your strategies align with your goals. Plus, we'll shed light on the common pitfalls that businesses often stumble upon during their customer journey optimization efforts.