Clicks and Clarity with Claire

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In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. 

Drawing from real-world audits, Claire reveals how seemingly successful campaigns can waste budget on unqualified traffic, leaving sales teams overwhelmed with time-wasters.  She breaks down common pitfalls, such as broad keyword strategies and misaligned ad copy, that lead to this costly mistake.

Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent. 

Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting.  Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns. 

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency. Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine. 

Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!

https://www.clairejarrett.com/

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In this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live.

You’ll learn:

• Why display and call-only campaigns often fail for service businesses
• The hidden danger of mixing branded and cold traffic
• How a $36 lead revealed massive untapped potential
• What a well-structured account should actually look like

If your Google Ads feel messy, mismanaged, or mysteriously quiet—this episode will show you what’s going wrong, and how to fix it.

https://www.clairejarrett.com/

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In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping.

From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what not to do.

You’ll learn:

• Why Display Network can silently drain your budget
• The dangers of “Maximize Conversions” when tracking is broken
• How to fix chaotic keyword strategies and ad group structures
• What it really takes to generate high-quality solar leads

Whether you manage your own ads or work with an agency, this episode will show you how to spot the red flags, take back control, and finally get the results your business deserves.

https://www.clairejarrett.com/

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 In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management.

Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving businesses with inflated costs and unqualified leads . She breaks down common pitfalls, such as leaving the Display Network on by default, using overly broad keyword strategies, and misaligned ad copy, that lead to this costly mistake .

Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent .

Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting . Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns .

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency . Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!

https://www.clairejarrett.com/

Connect with me on LinkedIn

Send us Fan Mail

In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. 

Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant websites, YouTube videos, and even mobile games, attracting unqualified clicks and wasting your budget.  Through real-world examples, including a sailing holiday company receiving calls meant for the Coast Guard, Claire illustrates the bizarre and costly consequences of this setting. 

Learn how to identify if your campaigns are affected, understand why Google's default settings and recommendations might not always align with your best interests, and discover step-by-step solutions to fix this issue.  Claire also delves into related problems like inaccurate conversion tracking and poor campaign structure that often accompany this mistake. 

Whether you're managing your own Google Ads or working with an agency, this episode is essential listening. You'll gain invaluable insights on how to protect your ad spend, ensure your ads reach the right audience, and dramatically improve your campaign's performance. 

Don't let your search ads go rogue. Tune in to 'Clicks & Clarity with Claire' and take control of your Google Ads campaigns today!

https://www.clairejarrett.com/

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In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focused targeting.  

Claire reveals her secret weapon for campaign success: the power of negative keywords and how to use them effectively.  She'll guide you through the process of aligning your keywords with your landing pages for maximum relevance and higher Quality Scores. 

You'll also learn about the 'keyword funnel' approach, how to leverage competitor insights, and why Google's automated recommendations might be sabotaging your results.   Plus, get insider tips on avoiding conversion tracking pitfalls that could be doubling your actual cost per lead. 

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable insights to help you stop wasting your ad budget and start attracting qualified leads. Don't miss Claire's expert advice on creating a Google Ads strategy that aligns with your business goals and delivers real ROI.

https://www.clairejarrett.com/

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