To mark National Anti-Click-Through Rate Day 2022, James Chandler speaks to Playground XYZ’s Head of EMEA, Ben Dimond, to discuss clicks, cookies, attention, and what this all means for the future of measurement. From exploring why clicks are so hard to shake to explaining what attention offers in a cookieless world, their conversation is a plentiful buffet of all things online ad measurement.

Watch the IAB's NACTRD film and take the quiz to find your perfect metric match at iabuk.com/measurement. And this Valentine's Day, don't fall for a #clickhead.

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