Clicks to Customers

Clicks to Customers

By StubGroupBusinessMarketing
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Clicks to Customers episodes

  • Google Suspension Prevention & Fixes (Google Update Edition)

    Tune in to our latest podcast episode featuring Google's June 2024 update.


    This chat is packed with the latest tools and strategies to prevent and resolve Google Suspensions. We also dive into Google's new update for suspended accounts, which went into effect on June 19th 2024.


    In This Episode:

    • Proactive Solutions: Discover effective preventive measures and actionable solutions to keep your business compliant.
    • Google's New Update: Understand the latest update on suspended accounts and its impact on your operations.
    • Q&A Session: Listen to our expert panel providing solutions and advice for live listeners.
    • Insightful Discussions: Learn best practices for maintaining a secure and compliant online presence.


      • Don't miss this opportunity to gain invaluable insights and safeguard your online presence.

      Follow our LinkedIn page for updates and access to more resources.

      Tune in now and stay compliant!

      40 min
    • Secrets to 539% Revenue Growth with Google Ads

      Discover how we helped a Dallas Fort Worth-based dental supply company boost their revenue by an astounding 539% year-over-year using Google Ads!


      Join John as he shares the strategies and tactics that made this success story possible. Learn about overcoming Google Merchant Center suspensions, optimizing product feeds, enhancing ad performance, and more.


      Key Takeaways:

      • Overcoming Google Merchant Center suspensions
      • Optimizing product feeds for better ad performance
      • Improving return on ad spend (ROAS) while scaling revenue
      • Tips for Performance Max and Google Shopping campaigns
      • Handling product-level disapprovals efficiently

        • If you're looking to dominate Google Ads and scale your business, this video is a must-watch!


        #GoogleAds #DigitalMarketing #Ecommerce #OnlineAdvertising #GoogleMerchantCenter #PPC #AdOptimization #StubGroup #ROAS #MarketingTips #SuccessStory


        6 min
      • Google Ads Suspension Changes: What You Need to Know for 2024

        Google is changing its policies on what you can do after your Google Ads account is suspended, effective June 2024.

        In this episode, John breaks down these changes and what they mean for suspended advertisers.

        Learn about the new restrictions, what actions are still allowed, and the importance of dealing with account suspensions effectively.

        Get expert insights on navigating these updates and ensuring your ads are back online swiftly.

        What You'll Learn:

        • Overview of the new Google Ads suspension policy
        • Actions allowed under the new rules
        • The importance of proper advertiser verification
        • Tips on handling and appealing suspensions
        • How Stub Group can help you get unsuspended

          • Don't miss out on crucial tips to stay ahead in your Google Ads campaigns!

          #GoogleAds #GoogleAdsSuspension #DigitalMarketing #PPC #OnlineAdvertising #GoogleAdsHelp #AdAccountSuspension #GoogleAds2024 #MarketingTips #StubGroup


          6 min
        • Unpacking Enhanced Conversions: Boost Your Google Ads Efficiency

          In this episode, Becky, John, and Chris go into Google Ads to discuss Enhanced Conversions.

          They review real-world examples, setup, and tips to get the most out of your ad spend. Tune in for actionable advice and expert tips on your Google Ads campaigns. Subscribe for more digital ad tips and strategies!

          In This Episode:

          • Enhanced Conversions 101: What are they and why do they matter.

          • Better than Traditional Tracking: How Enhanced Conversions fill in the gaps left by cookies and ad blockers.

          • Real-World Examples: Percentage increase in reported conversions.

          • Automated Bidding Strategies: Which ones benefit most from Enhanced Conversions.

          • Setup: Tips for setting up Enhanced Conversions, including for beginners.

          • Diagnostic Tools: Google’s tools to verify Enhanced Conversion tracking.

          • Expert Tips: Practical advice for your Google Ads campaigns with Enhanced Conversions

            • 5 min
          • Increase Your Sales on Amazon & Beyond

            This episode is for Amazon sellers looking to increase their sales and diversify their ad approach. Discover how leveraging cutting-edge, off-Amazon advertising technology can transform your marketing strategies and boost your direct-to-consumer sales.

            Clayton from PixelMe will guide you through the intricacies of utilizing all channels to maximize your outreach and conversion rates.
            Whether you're a seasoned seller or new to the platform, you'll discover actionable tips and advanced techniques to maximize your online presence and drive your sales figures upward.
            Listen now to learn how to:
            - Boost your Amazon sales using innovative advertising strategies.
            - Utilize PixelMe's cutting-edge technology to track and convert clicks.
            - Expand your reach beyond Amazon with direct-to-consumer tactics.


            Follow PixelMe:

            📱 https://www.pixelme.app/

            41 min
          • Google’s New AI Search has Changed Everything

            Google has made a groundbreaking update with the introduction of their AI-powered search feature, Gemini. In this video, John Horn, CEO of Stub Group, dives deep into what this means for small business owners, advertisers, and SEO specialists.

            What you’ll learn:
            - How Google’s new AI overview works
            - The impact on SEO and organic traffic
            - Changes in ad placements and monetization strategies
            - Tips on how to adapt and keep your business visible
            Stay ahead of the curve and learn how to adjust your digital strategy to these significant changes.
            🚀 Dominate Google Ads and grow your business: https://stubgroup.com/

            6 min
          • Google Ads 101: Poor Ad Strength, Quality Score and More

            Join Becky, John, and Will from StubGroup in this episode as they dive into the complexities of Google Ads, focusing on ad strength and quality score.

            Ideal for marketers at all levels, this episode will help you understand and improve your advertising strategies with Google.

            Key takeaways include:

            • Understanding Google's Ratings: Learn the meanings behind Google's ad ratings from 'poor' to 'excellent' and how they actually affect your ads.
            • Decoding Ad Strength vs. Ad Rank: Discover the differences between ad strength, ad rank, and how these metrics influence your ad's performance in auctions.
            • Optimizing Despite Scores: Get practical tips on enhancing your ad's effectiveness, regardless of its initial diagnostic score.
            • Quality Score Insights: Understand the role of quality score in your campaigns and how it differs from ad strength.

              • Don't miss out on expert advice to optimize your Google Ads for better visibility and performance.

              #GoogleAds #AdScore #AdStrength #AdRank #AdManagement #DigitalMarketing

              9 min
            • Google Ads 101: A Simple Guide to Ad Types

              Welcome to this week’s episode where Becky, Will, and John unpack everything you need to know about Google Ads Types! 🌐

              🔍 Whether you’re a complete newbie or looking to sharpen your google Ads skills, this session is your one-stop shop for all things related to Google Ads types.

              Key Takeaways:

                • Search Campaigns: Explore the versatility of responsive search ads, call-only ads, and dynamic ads, and understand when to use each type.
                • Display Ads: Learn about static image ads, HTML5 ads with animations, and responsive display ads that adjust to various placements.
                • Shopping Ads: Gain insights into the benefits of standard shopping ads and local inventory ads for e-commerce visibility.
                • Performance Max: Discover how this campaign type combines various assets across Google's platforms for a comprehensive advertising approach.
                • Local Service Ads: Understand the specific advantages of Local Service Ads for businesses targeting local customers.

                  • Join us to ensure you're leveraging Google Ads to its full potential, tailor your strategies to meet specific business needs, and avoid common pitfalls.

                  Subscribe to stay updated with the latest in digital advertising and more! 🎧

                  #GoogleAds #AdTypes #AdStrategies #GoogleAds101 #SmallBusiness

                  22 min
                • Local Service Ads: Insights and Optimization Strategies

                  In this episode, our hosts John, Will, and Becky explore the intricacies of Google's Local Service Ads. They clarify the differences between Local Service Ads and other Google ad types, focusing on its unique pay-per-lead model and eligibility requirements tailored for service-based local businesses.

                  Key Takeaways:

                  • Understanding Local Service Ads: Learn the basic requirements and benefits of Google's Local Service Ads, distinguishing them from traditional Google Ads.
                  • Eligibility and Verification: Details on how industries and locations affect eligibility, plus the importance of maintaining consistent business information across Google platforms to avoid ad suspension.
                  • Optimization Tips: Strategies to enhance ad performance, including geographical targeting adjustments and integrating scheduling software.
                  • Badge Significance: Explanation of Google Guaranteed, Google Screened, and License Verified badges, and their impact on business visibility and consumer trust.

                    • Join us for a practical guide on utilizing Local Service Ads effectively to boost your local business's online presence and lead generation.

                    16 min
                  • The Power of Google Ads with Performance Max Segmentation

                    Dive into the dynamic world of Performance Max (PMax) with the StubGroup Team, your guide to mastering Google's most powerful advertising tool.

                    This episode focuses on how effective segmentation can significantly enhance your digital advertising efforts.

                    Whether you're a newcomer or looking to optimize your existing campaigns, you'll discover actionable strategies that can lead to better results and higher profitability.


                    In This Episode:

                    • Learn the essentials of Performance Max and its impact on digital advertising.
                    • Explore various segmentation options tailored to suit different business needs.
                    • Understand the nuances of segmenting campaigns by product category, type, and profit margins.
                    • Discover how to strategically manage 'Zombie SKUs' and why they deserve their own campaigns.
                    • Gain insights into the importance of testing different segmentation strategies to refine your advertising approach.


                      • As the #1 resource for fixing Google suspensions and policy violations and a premier Google Ad Agency, StubGroup is here to help you dominate Google Ads and grow your business.


                      Visit Us: Dominate Google Ads with StubGroup


                      Subscribe to our podcast for expert tips and strategies that empower you to not just compete, but dominate with Google Ads.

                      Join us at StubGroup, where advertising success is just a play away.

                      7 min

                    About Clicks to Customers

                    From the publisher's feed

                    Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:

                    ✔️ Tutorials about how Google Ads works
                    ✔️ Advanced strategies we're using to make our clients successful
                    ✔️ Hot…