Welcome to another episode of Clicks to Customers!

What You’ll Learn:

Connect with Trae and Penmo

Google is phasing out Enhanced CPC (eCPC) bidding starting October 2024, with full removal by March 2025. Is this change something to worry about?

In this episode, discover why LSAs outperform traditional PPC campaigns, offering higher quality leads and better closing rates.

In this episode, John sits down with Matt Bentley, Head of Data Architecture and Analytics at Loop Horizon, to dig into the evolving world of cookies, compliance, and digital advertising.

Have you ever noticed a weird local ad showing up on Google for your business, even though you didn't create it? Well, you're not alone—we were puzzled by this too!

In this quick tip episode, John will explain what happened to StubGroup, why Google does this, and how you can prevent it from happening to you.

Connect with StubGroup on Social Media:

In this episode, John sits down with Aman Ghataura, co-founder of The Media Engine, to explore how LinkedIn can be a game-changer for B2B lead generation and business growth.

Aman dives deep into both organic and paid LinkedIn strategies, sharing actionable insights on how to connect with decision-makers and craft content that resonates with B2B audiences.

From best practices and common mistakes to avoid, to scaling your LinkedIn marketing efforts effectively, this episode is packed with practical tips.

If you're looking to grow your business through LinkedIn, this conversation will help you refine your approach and achieve results.

Episode Highlights:

Tune in for a deep dive into all things LinkedIn and learn how to take your B2B marketing strategy to the next level!

Connect with Aman & Media Engine on Social Media:

In this episode of Clicks to Customers, John Horn, CEO of StubGroup, sits down with Dr. Robyn Graham, a business growth strategist, podcast host, and author.

Key Takeaways:

Connect with Dr.Robyn Graham on Social Media:

In this episode, John chats with Brian Elam, a seasoned entrepreneur, podcast host, and financial consultant.

Brian opens up about his unique journey from an aspiring rock drummer to a financial expert helping entrepreneurs manage wealth and plan for the future. He shares key entrepreneurial lessons on building a strong network, overcoming challenges, and avoiding distractions like the shiny object syndrome.

Brian also breaks down complex financial topics such as life insurance, safe money products, and the value of modern insurance policies with living benefits. Whether you're looking to optimize your business or secure your financial future, this episode offers practical advice and valuable insights.

In This Episode, You’ll Learn About:

🎙️ About Brian Elam: Brian Elam is the host of the "Get Your Entrepreneurship Together" podcast and a financial consultant specializing in helping entrepreneurs navigate the world of insurance and financial planning. With over a decade of experience, he brings a wealth of knowledge about networking, life insurance, and retirement planning to help business owners thrive.

In this episode, John reveals surprising results from testing Manual CPC bidding against Target CPA bidding in Google Ads.

Connect with StubGroup on Social Media:

The "Products" tab in Google Merchant Center is your secret weapon – if you know how to use it. In this video episode, John takes you through the Product Analytics Report in Google Merchant Center Next.