Clicks to Customers

Clicks to Customers

By StubGroupBusinessMarketing
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Clicks to Customers episodes

  • The Truth behind Manual CPC vs. Target CPA

    In this episode, John reveals surprising results from testing Manual CPC bidding against Target CPA bidding in Google Ads.

    Discover how these bidding strategies impact cost per click, lead volume, and conversion rates. If you're wondering whether Manual CPC or Google's smart bidding is right for your business, watch to see the data-backed conclusions!
    🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
    🎬 Chapters
    0:07 - What Is Target CPA Bidding?
    1:24 - Difference Between Manual CPC and Target CPA
    2:24 - Why We Tested Manual Bidding
    3:25 - Test Results Overview
    4:41 - CPC Decreases and Conversion Impact
    6:00 - Cost per Lead Breakdown
    7:53 - Impression Share & Top Positioning Insights
    9:00 - Conclusion & Future Testing


    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://twitter.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    10 min
  • Using the ”Products” Analytics Report in Google Merchant Center Next

    The "Products" tab in Google Merchant Center is your secret weapon – if you know how to use it. In this video episode, John takes you through the Product Analytics Report in Google Merchant Center Next.

    If you're trying to navigate the new platform and maximize your Google Ads performance, this video is for you!
    John walks through the five key reports available under the Product Analytics section, including:
    - Traffic Reports: Understanding traffic from paid ads and free listings.
    - Competitor Insights: See how your products stack up against competitors and identify key opportunities.
    - Popular Products & Brands: Find out which products and brands are trending across Google Shopping.
    - Pricing Benchmarks: Learn how to compare your pricing to competitors and optimize your ad spend on top-performing products.
    - Promotions & Discounts: Analyze how promotions are impacting your conversions.
    Whether you're reselling or manufacturing your own products, you'll get actionable insights to help you stay ahead of the competition and optimize your product listings on Google Shopping.
    If you have any questions or need help with your digital advertising strategy, leave a comment!

    👉 Watch our video on setting up Google Merchant Center Next: https://youtu.be/3S3KO-QG_z8?si=LFjO4EhqwjBLy8Tu
    📝 Check out our blog for more on Google Merchant Center Next: https://stubgroup.com/2024/02/13/google-merchant-center-next-what-you-need-to-know/
    🚀 Dominate Google Ads and grow your business: https://stubgroup.com/

    8 min
  • Google Broad Match is the New Default

    When creating new Google Ads campaigns, Google might automatically opt your keywords into broad match without your knowledge.

    If you're using smart bidding strategies like maximize conversions or maximize conversion value, broad match is now the default which can lead to wasted ad spend.
    Stay informed and avoid costly mistakes with this essential Google Ads tip!

    1 min
  • Navigating the Google Merchant Center Next 2024 Update

    Welcome to our step-by-step update of Google Merchant Center Next! 🚀 In this episode, John Horn, takes you through the latest updates and features of Google Merchant Center Next—your essential tool for leveraging Google Shopping and boosting your e-commerce performance.

    Whether you're new to Google Merchant Center or transitioning from the classic interface, this walkthrough will help you easily navigate the revamped platform.
    John covers everything from setting up your business information and verifying your website to managing shipping and return policies.

    Plus, get insights into product management, analytics, and the new Product Studio feature.

    👉 Watch our YouTube video on setting up Google Merchant Center: https://youtu.be/3S3KO-QG_z8?si=LFjO4EhqwjBLy8Tu
    📝 Check out our blog for more on Google Merchant Center Next: https://stubgroup.com/2024/02/13/google-merchant-center-next-what-you-need-to-know/


    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://twitter.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    20 min
  • Answering Reddit’s Questions about Google Ads - What You Need to Succeed

    Do Google Ads have you scratching your head? You're not alone. In this episode, John and Becky dive into the top Google Ads questions buzzing on Reddit, and their answers might just change how you approach your ads.

    Whether you’re new to Google Ads or looking to refine your strategy, these tips could significantly impact your ROI.
    If you’re tired of running ads that don’t convert or want to ensure you get the most out of your Google Ads budget, this episode is for you.
    🔍 What’s Covered in This Episode:
    - How and when to use segmented audiences effectively
    - The surprising truth about manual CPC bidding
    - Navigating Google’s new interface to find location exclusions
    - The impact of pausing Performance Max campaigns on your ad performance

    🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
    🎬 Chapters
    0:00 Intro - Who We Are & What We Do
    1:00 When Should You Use Segmented Audiences?
    4:35 Is Manual CPC Bidding Dead?
    8:05 Where Did the Exclude Location Preferences Go?
    9:30 Does Pausing PerformanceMax Campaigns Affect Performance?
    11:00 How to Submit Your Google Ads Questions for Our Next Video
    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://twitter.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
    #googleadsaccount #googleads #googleadsquestions #redditquestions #googleadshelp #StubGroup

    12 min
  • Make Your Inventory Work Smarter with Ciara Stockeland

    Tune in for an insightful chat with financial strategy expert Ciara Stockeland. In this episode, Ciara shares her expertise on how to get your inventory to work harder:

    - Common Pricing Mistakes: Learn about frequent errors businesses make when setting product prices and discover practical strategies to avoid these pitfalls.
    - Understanding Your Financials: Explore why a solid grasp of your financials is essential for business success and get tips on improving your financial literacy.
    - Inventory Planning Across Industries: Delve into the nuances of inventory planning for different sectors. Ciara offers insights and tips to optimize inventory management based on industry-specific needs.
    - Achieving Financial Freedom: Gain valuable advice on enhancing your business's profitability and financial stability, and discover ways to achieve greater financial freedom.
    Connect with Ciara Stockeland:
    Explore her website: https://www.ciarastockeland.com/
    📱 Like her on Facebook: https://www.facebook.com/inventorygenius
    👥 Connect with her on LinkedIn: https://www.linkedin.com/in/ciarastockeland
    Check out her YoutTube channel: https://www.youtube.com/channel/UChwbo2Jvd_pznHK-NSoOndA
    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://twitter.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    27 min
  • All About Google Ads Brand Inclusion and Exclusion Lists

    Ever wondered how to make your product stand out alongside competitors in Google searches? Or how to ensure your brand maintains its premium image? 🤔 Discover the magic of brand inclusion and exclusion:

    🔍 Brand Inclusion: Perfect for getting your product noticed alongside popular brands. Imagine your new rug popping up when someone searches for a top-selling rug!
    🛡️ Brand Exclusion: Essential for maintaining brand integrity. Keep your luxury items from appearing next to budget options, ensuring they stay exclusive.
    💡 Ty explains how Google's automated lists make this easier than ever. From well-known to new brands, you can tailor your campaigns for maximum impact. Whether it's search, video, or display campaigns, these features are a marketer's dream.
    🚀 Dominate Google Ads and grow your business: https://stubgroup.com/

    🎬 Chapters

    0:00 Intro and premise
    0:17 How to get ahead of another similar product
    5:05 What challenges are there when implementing this method
    6:34 John's thoughts on brand inclusion and exclusion
    8:29 Outro


    #googleadsaccount #googleads #brandedad #StubGroup

    9 min
  • Google Ads 101: How to Advertise on Google Maps

    Tune into our latest episode to learn how to leverage Google Maps ads effectively!


    A strong online presence is essential, especially for local businesses. That's where Google Maps comes in. Itcan significantly enhance your visibility and attract new customers.


    In this episode, we cover:

    • How to optimize your Google Business Profile for maximum impact
    • Strategies for creating compelling Google Maps ads that drive local traffic
    • The benefits of Local Service Ads for increased credibility and lead generation
    • Advanced tips to stand out and engage more customers

      • Whether you're aiming to attract nearby customers or boost your online profile, Google Maps has the tools you need.


      Listen now to get insights and tips for dominating your local marketing efforts!


      #GoogleMapsAds #LocalMarketing #BusinessGrowth

      11 min
    • Google Ads 101: How the Google Ads Auction Works

      In this episode, John explains the intricacies of the Google Ads auction.

      Discover why some competitors' ads rank higher than yours, or why your ads might not show up at all.

      John digs into the essentials of search and shopping ads, the basics of bidding, the factors that influence ad rank, and how to improve your quality score.

      Gain valuable insights into optimizing your ad campaigns for better visibility and higher click-through rates.

      If you're looking to master Google Ads and maximize your online advertising efforts, this podcast is essential listening!

      Episode Highlights:

      • Introduction to the Google Ads Auction
      • What is an Auction in Google Ads?
      • Setting Up Your Campaign: Keywords and Targeting
      • Ad Rank and Quality Score Explained
      • Crafting Effective Ads

        • Recommended Tools:

        • Google Ads Keyword Planner: https://ads.google.com/home/tools/keyword-planner
        • Google Analytics: https://analytics.google.com

          • #GoogleAds #DigitalMarketing #StubGroup #AdRank #QualityScore #DigitalAdvertising #AdAuction

          12 min
        • Why you need more than an audit to fix your Google suspension

          In this episode, John Horn explains the complexities of resolving Google Ads account suspensions.

          As the leading experts in the field, Stub Group goes beyond the basic audit to offer comprehensive solutions for policy violations.

          This episode is a must-listen for anyone dealing with a suspended Google Ads account, offering insights and strategies to get back online and optimize ad spend effectively.

          Key Points:

          • Understanding that an audit is just the first step in resolving a Google Ads suspension.
          • The importance of gathering context and identifying patterns before conducting audits.
          • Detailed audits of websites and ad accounts to uncover and fix compliance issues.
          • Crafting effective appeals to Google, emphasizing structure and documentation.
          • The need for persistence and respectful communication with Google to successfully reinstate suspended accounts.
          • Stub Group's expertise and experience in helping businesses navigate these challenges.

            • If your Google Ads account is suspended and you need expert help, reach out to Stub Group at stubgroup.com.

            6 min

          About Clicks to Customers

          From the publisher's feed

          Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:

          ✔️ Tutorials about how Google Ads works
          ✔️ Advanced strategies we're using to make our clients successful
          ✔️ Hot…