Clicks to Customers

Clicks to Customers

By StubGroupBusinessMarketing
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Clicks to Customers episodes

  • Google Call Ads Are Going Away – What You Need to Know

    Google is saying goodbye to Call Ads! 🚨 This ad type, designed for direct phone call conversions, is being “upgraded” to Responsive Search Ads (RSAs).

    In this episode, John covers:
    🔹 What Call Ads are and why they’re being phased out
    🔹 How this change impacts businesses relying on phone calls
    🔹 Steps you can take to prepare, including using Call Extensions and optimizing landing pages
    If you’ve been running Call Ads, this update is important. Watch to learn how to adapt your strategy and keep driving phone call leads!
    🚀 Dominate Google Ads and grow your business: https://stubgroup.com/

    5 min
  • Google Performance Max vs. Shopping Campaigns: What’s Changed?

    Google recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including:

    - How PMAX and Shopping campaigns differ
    - Why ad rank and bidding now determine which campaign takes priority
    - Tips for testing and optimizing both campaign types to drive better results
    Whether you’re a seasoned advertiser or new to Google Ads, this breakdown will help you make smarter decisions for your e-commerce strategy.
    🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
    🎬 Chapters
    0:00 - Introduction: Google Ads changes explained
    0:49 - What are PMAX and Shopping campaigns?
    2:18 - New changes: Ad rank and bidding priorities
    3:50 - How bids impact campaign competition
    5:02 - Testing strategies for PMAX and Shopping campaigns
    6:35 - Key considerations for e-commerce advertisers
    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://twitter.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
    #googleadsaccount #googleads #accountsuspended #StubGroup

    5 min
  • The Real Secret to High-Quality Content with Trae Halkitis

    Welcome to another episode of Clicks to Customers!

    In this episode, John chats with Trae Halkitis, CEO and co-founder of Penmo, a content writing platform that connects businesses with vetted human writers.
    Trae shares insights into how Penmo streamlines content creation, why human writers still reign supreme over AI-generated content, and his journey as a startup CEO.
    This episode is packed with actionable advice on content strategy, the future of AI in writing, and how to manage your time effectively.


    What You’ll Learn:

    • How Penmo vets human writers to deliver tailored content for businesses
    • Why human writers still outperform AI in creating authentic, engaging material
    • Common content requests: Blogs, newsletters, case studies, and more
    • Challenges of managing a startup and time optimization tips for CEOs
    • The role of AI in content creation and how to use it effectively without sacrificing quality


      • Connect with Trae and Penmo

      --------------------------------------------------
      👥 Connect with Trae on LinkedIn: https://www.linkedin.com/in/traehalkitis/
      🐦 Follow Penmo on LinkedIn: https://www.linkedin.com/company/penmo/
      📱 Find out more about Penmo: https://penmo.co/
      Connect with StubGroup on Social Media:
      --------------------------------------------------
      🐦 Follow us on X: https://twitter.com/stubgroup
      📱 Like us on Facebook: https://www.facebook.com/StubGroup/
      👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
      📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

      35 min
    • Enhanced CPC Bidding is Going Away

      Google is phasing out Enhanced CPC (eCPC) bidding starting October 2024, with full removal by March 2025. Is this change something to worry about?

      Enhanced CPC allowed Google to adjust bids slightly above or below your set max CPC based on conversion likelihood. Still, with newer smart bidding options like Target CPA and Target ROAS, Enhanced CPC has become redundant.
      Learn what options are best for maintaining control or leveraging Google’s automation.
      🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
      Connect with StubGroup on Social Media:
      --------------------------------------------------
      🐦 Follow us on X: https://twitter.com/stubgroup
      📱 Like us on Facebook: https://www.facebook.com/StubGroup/
      👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
      📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

      2 min
    • Maximizing Lead Generation with Local Service Ads with Corey Zeiman

      In this episode, discover why LSAs outperform traditional PPC campaigns, offering higher quality leads and better closing rates.

      Join Corey Zeiman, from GuarenteedPPC, as he explains how Local Service Ads (LSA) can revolutionize your lead generation strategy on this special live episode of our Clicks to Customers Podcast.
      Tune in for actionable insights that can elevate your approach to local advertising and set your business apart.
      🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
      📕 Chapters
      • 01:40 - Understanding Local Services Ads
      • 03:57 - Pros and Cons of LSAs
      • 05:24 - Dealing with Fraud in LSAs
      • 10:09 - Optimizing LSA Performance
      • 13:31 - Improving Message Lead Response Rates
      • 15:16 - Recommended Software for LSAs
      • 18:33 - Where to Learn More
      Connect with Corey on Social Media:
      --------------------------------------------------
      ▶️ Watch on YouTube: https://www.youtube.com/@GuaranteedPPC
      👥 Connect on LinkedIn: https://www.linkedin.com/in/coreyzieman/
      🏠 Find out more about GuarenteedPPC: https://guaranteedppc.com/
      Connect with StubGroup on Social Media:
      --------------------------------------------------
      🐦 Follow us on X: https://twitter.com/stubgroup
      📱 Like us on Facebook: https://www.facebook.com/StubGroup/
      👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
      📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
      #googleadsaccount #googleads #StubGroup

      20 min
    • The New Era of Data Tracking and Compliance with Matt Bentley

      In this episode, John sits down with Matt Bentley, Head of Data Architecture and Analytics at Loop Horizon, to dig into the evolving world of cookies, compliance, and digital advertising.

      With third-party cookies on the way out, businesses of all sizes need to adapt quickly to avoid losing crucial insights and ad performance.
      Matt explains the difference between first-party and third-party cookies, the challenges of consent management, and practical solutions like Google’s consent mode and enhanced conversions.
      If you’re looking to future-proof your marketing strategy, this episode is a must-listen!
      🎬 Chapters
      02:30 - What Are Cookies?
      06:00 - The Impact of Cookie Banners
      11:55 - Consent Management Best Practices
      15:30 - Advanced vs. Basic Consent Mode
      19:45 - Global Compliance Variations
      23:00 - Preparing for the End of Third-Party Cookies
      29:15 - Enhanced Conversions Explained
      36:00 - Practical Tips to Improve Data Collection
      Connect with Matt & Loop Horizon on Social Media:
      --------------------------------------------------
      👥 Connect on LinkedIn: https://www.linkedin.com/in/mattdoesdata/
      Loop Horizon's LinkedIn: https://www.linkedin.com/company/loophorizon/
      Find out more on their site: https://www.loophorizon.com/
      Connect with StubGroup on Social Media:
      --------------------------------------------------
      🐦 Follow us on X: https://twitter.com/stubgroup
      📱 Like us on Facebook: https://www.facebook.com/StubGroup/
      👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
      📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

      48 min
    • Is Google Showing Local Ads Without Your Permission?

      Have you ever noticed a weird local ad showing up on Google for your business, even though you didn't create it? Well, you're not alone—we were puzzled by this too!

      We recently discovered that Google can automatically generate local ads from your search campaigns without you knowing.


      In this quick tip episode, John will explain what happened to StubGroup, why Google does this, and how you can prevent it from happening to you.


      Connect with StubGroup on Social Media:

      --------------------------------------------------
      🐦 Follow us on X: https://twitter.com/stubgroup
      📱 Like us on Facebook: https://www.facebook.com/StubGroup/
      👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
      📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

      3 min
    • How to Scale Your LinkedIn Marketing and Land More Leads with Aman Ghataura

      In this episode, John sits down with Aman Ghataura, co-founder of The Media Engine, to explore how LinkedIn can be a game-changer for B2B lead generation and business growth.

      Aman dives deep into both organic and paid LinkedIn strategies, sharing actionable insights on how to connect with decision-makers and craft content that resonates with B2B audiences.

      From best practices and common mistakes to avoid, to scaling your LinkedIn marketing efforts effectively, this episode is packed with practical tips.

      If you're looking to grow your business through LinkedIn, this conversation will help you refine your approach and achieve results.

      Episode Highlights:

      • What The Media Engine does on LinkedIn
      • LinkedIn: Organic vs. Paid Strategies
      • How LinkedIn compares to other social channels
      • Tailoring strategies for niche businesses
      • Overcoming LinkedIn marketing challenges
      • Common mistakes to avoid & best practices for success
      • Leveraging AI for LinkedIn marketing

        • Tune in for a deep dive into all things LinkedIn and learn how to take your B2B marketing strategy to the next level!


        Connect with Aman & Media Engine on Social Media:

        --------------------------------------------------
        👥 Connect with Aman on LinkedIn: https://www.linkedin.com/in/amangrowth/
        Find Out More About Media Engine: https://www.themediaengine.co/
        Connect with StubGroup on Social Media:
        --------------------------------------------------
        🐦 Follow us on X: https://twitter.com/stubgroup
        📱 Like us on Facebook: https://www.facebook.com/StubGroup/
        👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
        📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

        32 min
      • Confused People Don’t Buy—The Power of Clarity and Focus

        In this episode of Clicks to Customers, John Horn, CEO of StubGroup, sits down with Dr. Robyn Graham, a business growth strategist, podcast host, and author.

        Dr. Robyn shares her inspiring journey from a career in pharmacy to becoming a business coach for purpose-driven women. She offers expert advice on overcoming imposter syndrome, avoiding comparison on social media, and how to focus on long-term financial stability.

        Key Takeaways:

        • Transitioning to entrepreneurship with purpose
        • Overcoming anxiety and imposter syndrome
        • Building a sustainable business foundation
        • How to effectively use social media for business
        • Client retention and trust-building strategies

          • Connect with Dr.Robyn Graham on Social Media:

          --------------------------------------------------
          https://therobyngraham.com/
          https://www.linkedin.com/in/therobyngraham/
          https://www.facebook.com/theRobynGraham/
          https://x.com/therobyngraham
          https://www.youtube.com/@therobyngraham
          Connect with StubGroup on Social Media:
          --------------------------------------------------
          🐦 Follow us on X: https://twitter.com/stubgroup
          📱 Like us on Facebook: https://www.facebook.com/StubGroup/
          👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
          📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

          27 min
        • How Brian Elam Turned Passion into Success

          In this episode, John chats with Brian Elam, a seasoned entrepreneur, podcast host, and financial consultant.


          Brian opens up about his unique journey from an aspiring rock drummer to a financial expert helping entrepreneurs manage wealth and plan for the future. He shares key entrepreneurial lessons on building a strong network, overcoming challenges, and avoiding distractions like the shiny object syndrome.


          Brian also breaks down complex financial topics such as life insurance, safe money products, and the value of modern insurance policies with living benefits. Whether you're looking to optimize your business or secure your financial future, this episode offers practical advice and valuable insights.


          In This Episode, You’ll Learn About:

          • Brian’s entrepreneurial journey from musician to financial consultant
          • How to build meaningful connections through networking
          • Avoiding shiny object syndrome and staying focused on business goals
          • Understanding term vs. whole life insurance and when to use each
          • How to use modern life insurance policies for wealth-building
          • The importance of safe money products like annuities

            • 🎙️ About Brian Elam: Brian Elam is the host of the "Get Your Entrepreneurship Together" podcast and a financial consultant specializing in helping entrepreneurs navigate the world of insurance and financial planning. With over a decade of experience, he brings a wealth of knowledge about networking, life insurance, and retirement planning to help business owners thrive.

            🚀 Want to connect with Brian? Visit his website at https://wealthy.consulting/ to learn more about his financial planning services and podcast or connect with him on LinkedIn https://www.linkedin.com/in/brianpelam/
            Connect with StubGroup on Social Media:
            --------------------------------------------------
            🐦 Follow us on X: https://twitter.com/stubgroup
            📱 Like us on Facebook: https://www.facebook.com/StubGroup/
            👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
            📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

            37 min

          About Clicks to Customers

          From the publisher's feed

          Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:

          ✔️ Tutorials about how Google Ads works
          ✔️ Advanced strategies we're using to make our clients successful
          ✔️ Hot…