In this episode of the Manufacturing Automation Podcast, Michael and Matt reflect on the highs and lows of managing an automation business. They discuss handling difficult client meetings, the importance of maintaining cash flow, and strategies for structuring automation assessments. The conversation also dives into R&D updates, refining sales and marketing tactics, and the impact of trade shows on lead generation. Whether you're scaling an automation company or refining your business processes, this episode offers practical insights into the everyday realities of entrepreneurship.