In this conversation, Matt Medeiros discusses the evolution of consulting in the WordPress space, emphasizing the importance of shifting from a 'for you' mentality to a 'with you' mentality in partnerships and collaborations. He highlights the need for deeper connections and understanding between consultants and clients, especially in the context of content creation and sponsorships. The discussion also touches on the impact of AI on business relationships and the increasing desire for personal interaction in a digital world.

Takeaways

• We need to shift our mindset as consultants.
• It's important to work with clients, not just for them.
• Understanding the audience is crucial for content creation.
• Partnerships should be collaborative, not transactional.
• Brands should engage in real conversations, not just promotional speak.
• The product should cater to a specific customer avatar.
• People will seek deeper connections in business.
• AI may replace menial tasks, but personal interaction remains valuable.
• Consultants should focus on providing real value to clients.
• The future of business may require more hands-on approaches.