ClientSide

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ClientSide episodes

  • Nick Morris disucsses how to communicate in a crisis
    Nick Morris is Global Director of PR and Communications at NetxThink. 
    He has held senior positions at Dropbox, Microsoft and Oracle. 
    He is an experienced communications consultant specialised in PR and media relations – particularly with business, national, broadcast and IT trade media.
    His experience has been predominantly in the IT sector but he is a specialist in corporate, business-to-business, consumer and trade communications.
    1 hr 2 min
  • Sam Oakley on finding agencies to grow fintech businesses
    Sam Oakley is a Marketing and product strategist, one of Creative England's "50 most creative entrepreneurs in the UK". He is also the Co-founder of multi-award winning marketing tech company. 
    He has a deep understanding of the evolving fintech landscape and is now helping Bud, an Open Banking platform gain deeper penetration into leading banks and offer better deals to the consumer.
    45 min
  • Robert Glass on finding agencies that create award winning campaigns
    Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and an global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions.
    We discussed:
    -Moving from software development to marketing
    -Working for a fortune 500 company, challenges and opportunities
    -How an agency helped him win a global award for best B2B integrated campaign
    -How he changed the agency selection process
    -Working with agencies and keeping them accountable.
    50 min
  • Francois Martin discusses reducing environmental damage in the packaging industry
    After 30+ years working across selected industries, promoting new and transformational products and solutions, Francois Martin's current focus is on communicating industrial innovations that enable BOBST to do new things such as increasing packaging production agility and reducing waste generation, with a big focus on all things ‘sustainability’ and ‘responsibility’.
    51 min
  • Jane Nugent on the value of an outstanding marketing agency
    Jane Nugent’s expertise covers all aspects of the marketing mix from strategy, plans and campaigns, brand and proposition development, digital channel development and customer insight. 
    She has worked across a range of sectors, and held senior marketing roles for Trinity Mirror and Speedy Hire to her current role where she is one of the team of 80+ marketing directors at  the Marketing Center, who provide expert Marketing Director
    51 min
  • Julia Doheny on the three traits of a great marketing agency
    Julia Doheny is responsible for the North American business of B2B international, driving growth across the region and leading a team of consultant researchers, analysts, technicians etc. 
    She is Actively involved in strategic accounts, including research recommendations, project design and consultancy.
    28 min
  • Marco Costa talks developing cultural competence with your agency
    Marco Costa has been global marketing director for Berlitz, One of the largest language education groups in the world, present in 70 countries. 
    He has over 15 years of experience in marketing, communications and sales in major international groups in the education segment. He has run global campaigns across, south america, europe and asia. 
    He is currently living and working back in Brazil, working as sales and marketing director of Curso Enfase
    47 min

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Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and…